Digital Content Manager

Minneapolis, MN (Hybrid)

$90K/yr – $115K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end digital content program across websites and intranet, driving governance, accessibility, and performance through collaboration, publishing workflows, and analytics.

  • Oversee publishing workflows and content lifecycle
  • Partner with stakeholders to keep content compliant and up to date
  • Leverage analytics to improve engagement, search performance, and accessibility

Job Description

Responsibilities

  • Implement, test, and publish content across digital channels, including multiple websites, company intranet, email, and more
  • Establish and maintain digital content standards, governance processes, and publishing workflows
  • Partner with business stakeholders to ensure content remains accurate, compliant, and up to date
  • Conduct periodic content audits and recommend improvements based on performance and organizational priorities
  • Ensure content meets accessibility standards, brand guidelines, and regulatory requirements
  • Manage content lifecycle activities, including creation, review, approval, archival, and retirement
  • Manage and optimize intranet content experiences to improve employee engagement, communication effectiveness, and ease of information discovery
  • Support internal communication initiatives through content publishing and digital channel management
  • Manage SEO to apply target keywords, optimize landing pages, and improve search engine rankings
  • Use analytics tools to track and report on web traffic, user engagement metrics, and campaign performance

Requirements

  • Bachelor’s degree in computer science, statistics, data management, marketing, communications or related field or additional 2 years of relevant communications experience in lieu of degree
  • 5+ years of web content production and digital content management experience in a corporate, agency, non-profit, or similar setting
  • Experience administering and publishing content through content management platforms such as SharePoint, Umbraco, Sitecore, WordPress, Drupal, Adobe Experience Manager, or similar systems
  • Experience troubleshooting formatting and content display issues by leveraging a working knowledge of HTML and web publishing concepts
  • Experience managing content structures, metadata, tagging strategies, navigation, and publishing workflows
  • Experience applying digital accessibility standards (WCAG) and inclusive content practices to create user-centered digital experiences
  • Experience incorporating UX principles and responsive web design into key deliverables
  • Experience evaluating content effectiveness, identifying opportunities, and making recommendations to improve engagement, usability, conversion, and search performance using analytics and user behavior data
  • Proven experience partnering with teammates and business stakeholders to translate organizational objectives into effective digital content experiences
  • Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)

Preferred

  • Experience applying email publishing best practices using platforms such as Mailchimp, ContactMonkey, or similar tools.
  • Experience managing social media platforms and productivity tools to plan, publish, monitor, or report on digital content.
  • Experience developing digital animation, interactive media, or multimedia content to support audience engagement.
  • Experience coordinating work with third-party vendors, contractors, or agency partners to deliver digital content projects.
  • Experience working in or supporting government, nonprofit, education, financial services, student loan, or similarly regulated environments.

Benefits

  • Health & wellness benefits: Medical, dental, and vision insurance plan options, with a generous employer subsidy. Company paid life & disability insurance, pre-tax flexible spending accounts and robust wellness programs.
  • Financial benefits: Generous 401(k) plan with a company match up to 6% and additional discretionary contribution potential, holiday time off, paid time off accrual starting at 20 days/year and commuter subsidy.
  • Education benefits: Tuition reimbursement up to $10,500/year for approved programs and student loan payment reimbursement up to $4,800/year. Up to $5,250 of qualifying education benefits can be reimbursed pre-tax.
ECMC Group logo

ECMC Group

ECMC Group is a nonprofit corporation with a mission to help students succeed. All companies in the ECMC Group family work together to fulfill this mission through product and service support and by funding its philanthropic activities through ECMC Foundation.

Founded in 1994
Minneapolis, Minnesota, USA
1.3K employees (5 in marketing)

Salaries

Posted range

$90K/yr – $115K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$119K/yr

Most pay falls between $91K and $160K. Based on 291 salaries.

See all ECMC Group salaries

Marketing Team

Marketing Team Size
3 (0% of company)
Median Tenure
10.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.3K
ECMC Group logo

Digital Content Manager

ECMC Group · Minneapolis, MN · Hybrid