Senior Manager, Digital Content Strategy

Responsibilities

• Lead the organization's content planning and social media strategy across all platforms, ensuring consistent brand voice, visual identity, messaging, and audience experience.
• Manage and optimize the organization's social media ecosystem by developing creative concepts for platform-specific storytelling, implementing best practices, monitoring emerging trends, and recommending innovative approaches to maximize engagement and reach.
• Capture, produce, write, and publish all social media assets and compelling content—including written, visual, and video—ensuring alignment with brand standards, organizational messaging, and accessibility guidelines.
• Produce social-first content, including short-form video, reels, motion graphics, and story-driven posts to drive engagement and build brand relevance.
• Oversee proactive community management by cultivating meaningful audience interactions, responding to inquiries, and strengthening online relationships while protecting brand reputation.
• Maintain, organize and guide organizational use of the content asset library (images, videos, copy, templates).
• Develop comprehensive social media toolkits, campaign assets, and digital activation resources for community members, supporters, ambassadors, volunteers, community partners, corporate partners, and independent fundraisers to extend mission-driven storytelling beyond owned channels.
• Proactively collaborate cross-functionally with Development, Digital, Programs, Family Support, Volunteers, Executive Leadership, and external partners to coordinate integrated campaigns that support fundraising, awareness, advocacy, and organizational initiatives.
• Identify opportunities to leverage user-generated content, influencer engagement, and strategic partnerships to expand audience reach and deepen community engagement.
• Stay informed on emerging social media trends, platform updates, digital marketing innovations, and nonprofit communications best practices to ensure an exceptional digital experience and engagement growth.

Requirements

• Bachelor’s degree required.
• At least 4-6 years of professional experience in Content/Digital Strategy, Marketing, Advertising, Graphic Design, Communications or related field.
• Demonstrated proficiency with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro, Cloud) and Microsoft Office (Excel/Word/PowerPoint/Outlook) and social platforms.
• Experience with capturing and publishing photo and video for social media and digital platforms.
• Experience with digital and social media analytics and reporting.
• Nonprofit industry experience is a plus.

Preferred

• Knowledge of additional language(s) a plus.