Digital Content Manager

Responsibilities

• Manage and update content using our partners website portals.
• Develop and implement comprehensive digital content strategies aligned with marketing goals and brand voice.
• Create engaging multimedia content including graphics, videos, and copy using Adobe Creative Suite tools like Photoshop and Illustrator.
• Optimize content for search engines using SEO tools, keyword research, and technical SEO techniques to improve rankings.
• Analyze analytics reports to track performance metrics and inform ongoing optimization efforts.
• Collaborate with cross-functional teams on campaign setup, email marketing initiatives, and marketing automation workflows to nurture leads and increase conversions.
• Manage social media advertising campaigns and organic social media management to grow followers and engagement across channels.
• Monitor industry trends in digital marketing, paid advertising campaigns management, and web analytics reporting to stay ahead of the curve.

Requirements

• Experience in digital content management or digital marketing roles.
• Helpful to have experience managing paid advertising campaigns on social media (Facebook Advertising), Google Ads (Google AdWords), and other paid channels.
• Knowledge of conversion optimization techniques to improve user experience and increase engagement rates.
• Excellent copywriting skills for creating compelling content tailored to different audiences across multiple channels.
• Ability to analyze data effectively using marketing analytics tools to inform strategic decisions.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Flexible schedule