Head of Agency Marketing

Responsibilities

• Own and set Orchestra's external communications vision and strategy, across media, conferences, awards, and cultural platforms, translating that vision into a resourced, executable plan
• Build and manage the budget for the brand and communications function, making investment tradeoffs across earned media, activations, and events
• Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices by securing speaking slots, press, and thought leadership opportunities
• Own major moments (including Cannes Lions) end-to-end, from strategic concept through activation, budget, and execution
• Build relationships across both top-tier outlets and the emerging writers and platforms shaping the next wave of media
• Monitor emerging writers, outlets, and media tactics to ensure Orchestra's strategy stays ahead of where media is going
• Set the editorial and narrative standard for how Orchestra's stories are written, pitched, and shaped, including drafting and distributing press releases and scheduling interviews as needed
• Align external brand positioning with internal communications to ensure clarity and consistency across the organization
• Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact
• Build, lead, and mentor a cross-functional team, including internal communications, content, lifecycle, and paid media

Requirements

• 15+ years of experience in public relations, marketing, communications, or brand storytelling, with agency or in-house leadership experience strongly preferred
• Demonstrated experience owning a function's strategy, budget, and team, not just executing against someone else's plan
• Proven ability to develop and lead external communications strategies that drive meaningful visibility across both top-tier and emerging media outlets
• Strong, existing relationships with journalists, editors, and/or creators, with a clear understanding of how to engage both established publications and the next generation of writers and platforms
• Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities for senior executives or brands
• Experience concepting, budgeting, and executing brand activations, events, or cultural moments that extend beyond traditional media and create real audience engagement
• Exceptional writing and storytelling skills, with the ability to craft compelling narratives, press materials, and executive communications
• Strong editorial judgment and instinct for what makes a story timely, relevant, and culturally resonant
• Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to pitch, write, and deliver
• Data-driven approach to managing marketing and communications initiatives, with clear command of budget and resource allocation