GTM Strategist | Agency

Responsibilities

• Run every onboarding. Get to the real offer, the real buyer and the real reason the client’s outbound hasn’t worked. First copy goes out within 48 hours.
• Find the plays. Bring creative ideas for how each client should go to market: new angles, new signals, new channels, and offers nobody else in their space is running.
• Bring them to life. Build them yourself in Claude Code or Codex where it’s fastest, or turn them into a clear plan your Engineer can execute that week.
• Write and launch campaigns. AI researches and drafts. You know what makes a cold email worth replying to.
• Test at scale across your book. Decide what scales, what gets cut back and what gets killed, and make the call fast.
• Spread what works. When a play wins for one client, work out where else it fits across the book.
• Improve the process. Make the path from onboarding to results faster and more reliable, and turn what you learn into skills the whole team uses.
• Own the client relationship. Keep every client informed about what’s working, what’s changing and why, in Slack and on calls.

Requirements

• You must have
• A background in at least one of: go-to-market engineering, cold email and outbound, or B2B growth at a startup or scale-up. Without one of these, this role won’t be a fit.
• Experience helping a startup or scale-up grow, in-house or at an agency, with results you can point to.
• Cold email copy and offers that got replies, and the ability to explain why a campaign failed and what you’d change.
• Experience running several clients or projects at once without dropping any of them.
• Comfort working in the terminal with Claude Code or Codex, or the ability to get there fast.

Preferred

• Have worked at an outbound or lead-gen agency
• Are hands-on enough to build things yourself, such as Clay tables, automations, scrapers or landing pages
• Use Clay, n8n, EmailBison, Instantly or Smartlead
• Have already built your own Claude Code skills or automations