GTM Specialist, Attribution, ROI & Performance

Responsibilities

• Design and implement marketing source tracking, UTM capture, campaign tracking, and attribution models.
• Build integrations between CRM, marketing automation, advertising, sales, and reporting platforms.
• Configure CRM and campaign data capture to support accurate attribution.
• Build marketing ROI, funnel conversion, pipeline contribution, and sales performance reporting.
• Define, calculate, and validate key GTM metrics, including sourced and influenced pipeline and conversion rates.
• Identify and resolve issues with data capture, inconsistent definitions, and reporting accuracy.
• Use automation and AI to improve data quality, reporting, and analysis where practical.
• Work directly with clients to understand their reporting requirements, data sources, and current systems.
• Assess existing tracking and reporting, recommend practical improvements, and help clients make measurement decisions.
• Own implementations from initial design through configuration, testing, validation, and documentation.

Requirements

• 6+ years of hands-on experience in Marketing Operations, Revenue Operations, GTM Analytics, Business Intelligence, or similar roles.
• Proven experience implementing marketing attribution, source tracking, campaign reporting, and GTM performance measurement in B2B environments.
• Strong Salesforce and HubSpot experience, including CRM reporting, campaigns, custom fields, workflows, and integrations.
• Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement.
• Experience building first-touch, last-touch, and multi-touch attribution models.
• Strong SQL skills and experience connecting and validating data across multiple systems.
• Experience building reporting in tools such as Looker, Tableau, Power BI, or similar platforms.
• Strong understanding of funnel conversion, pipeline attribution, CAC, ROAS, and sales performance metrics.
• Comfortable building and troubleshooting integrations across CRM, marketing, and reporting systems.
• Comfortable working directly with clients and explaining technical decisions.

Preferred

• B2B SaaS experience, particularly with high-growth companies.
• Consulting or agency experience across multiple client environments.
• Experience with Snowflake, BigQuery, dbt, or similar data tools.
• Experience integrating conversation intelligence and sales activity data.
• Experience using AI for data validation, reporting automation, or analysis.
• Ability to write Python or JavaScript when required.
• Experience creating technical training or educational content.