Go-to-Market Manager

Responsibilities

• Own campaign strategy and execution.
• Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions. Translate segments and intent data into a coherent campaign brief — including right to win, messaging framework, channel plan, and timeline — and coordinate parallel build tracks so campaigns launch on schedule and on message.
• Bring new products and solutions to market.
• Act as a strategic operator for new product and solution launches, crafting go-to-market narratives and execution plans that accelerate adoption and revenue.
• Create content and messaging that cuts through.
• Develop client- and prospect-facing content that resonates with target personas and drives engagement, including emails, landing pages, ad copy, and SDR talk tracks. Translate common client business challenges into campaign narratives that create urgency and relevance.
• Build personalization into every touchpoint.
• Work with the AI SDR platform, Artisan, and the Demand Gen repo to keep messaging consistent and personalized across every touchpoint.
• Coordinate across revenue teams.
• Serve as the coordination point between Demand Gen, SDR teams, Sales, and Client Success so everyone works the same accounts with aligned messaging. Brief the Priority SDR team on campaign context, segment rationale, and talk tracks so outbound reinforces digital touchpoints.

Requirements

• Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role.

Benefits

• 100% Remote work + home office expense reimbursements
• Competitive compensation
• Flexible PTO + 8 company holidays
• Monthly reimbursement for cell phone + internet + wellness
• 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
• Variety of insurance coverage for people (and pets!)
• Continuing education and professional certification reimbursement
• Opportunity to join an Employee Resource Group. Learn more here: https://www.phreesia.com/workforce/