GTM Narrative Lead

Responsibilities

• Own the company narrative: Own Anthropic's company narrative presentation from start to finish, including the storyline, the master deck, speaker notes, and the versions used by executives, sales, partners, and events
• Translate capabilities into customer outcomes: Turn complex research and product capabilities into a clear story about what changes for customers, what it's worth, and why Anthropic is the right partner
• Keep the story current through every launch: Lead the narrative update for every major launch, so the story is refreshed, approved, and in the hands of the field on launch day
• Build and run a customer-insight loop: Use win/loss reviews, call recordings, executive briefings, customer advisory input, and usage data to keep testing and adjusting the storyline
• Drive cross-functional alignment: Partner with Product Marketing, Brand, Design, and Communications to keep the company narrative aligned with positioning, messaging, and external voice
• Measure whether the narrative works: Define and report on how widely the deck is used, how often key messages show up in deals, and feedback from customers and executives
• Build workflows with Claude: Speed up research, customer feedback summaries, drafting, and versioning

Requirements

• Product marketing, corporate marketing, or portfolio marketing background, with a track record of personally writing a company or portfolio-level narrative for B2B software products
• Recent, hands-on writing of the master deck for executives and sellers, including speaker notes and audience versions
• Proven ability to turn technical capabilities into customer outcomes for C-level and business buyers
• Experience leading narrative updates for major launches on short timelines, through review and into the field
• Experience building a customer-insight loop (win/loss, call recordings, briefings, usage data) and changing the story because of it
• Experience measuring narrative use and impact, and reporting it to leadership
• Experience aligning Product Marketing, Brand, Design, and Communications around one story without formal authority
• Regular use of AI tools for research, synthesis, drafting, or versioning

Preferred

• 15+ years of experience in product marketing, portfolio marketing, or corporate messaging at B2B technology companies - a blend of experience at technology startups and scaled technology companies is strongly preferred
• Experience marketing AI, cloud, data, or developer platforms to enterprise buyers
• Experience at a company where the product changed constantly and content had a short shelf life
• Keynote or executive briefing writing experience
• Time spent in or close to sales, field marketing, or enablement
• Experience in a regulated or high-trust category where safety and security are part of the story