Founding GTM Hire

New York City, NY (On-site)

$160K/yr – $200K/yrIntern/New GradFull time

Posted 8 hrs ago

Job Summary

Own growth-driven content and agent design workstreams to scale Yarn’s GTM. You will hunt logos, craft outbound plays, write and ship copy, design evaluation playbooks, and build 24/7 growth routines with minimal guidance.

  • Own outbound sequences and ABM content
  • Define playbooks for the agent and evaluate outputs with engineers
  • Shape onboarding/activation systems and scalable growth loops

Job Description

Responsibilities

  • Hunt logos. Get the fastest-growing companies in the world using Yarn. Think Ploy, Legora, OpenAI. Outbound, targeted demos, launches, ABM video at scale.
  • Write and ship content. Launch videos, playbook walkthroughs, shorts, posts, landing pages. All the copy that converts. You don't need to be on camera.
  • Design and eval the agent. Write the playbooks the agent follows, judge its output, grade evals with the engineers. You won't write much code, but you'll decide what good looks like.
  • Build the first growth systems. Onboarding and activation, routines that run 24/7, outbound built on Clay. Then whatever comes next.

Requirements

  • Smart and hungry. No specific experience required.
  • A genuinely good writer. Scripts, cold emails, posts, landing pages.
  • Extremely high-agency. You'll get a vague problem and a customer waiting.
  • Good taste. You know the difference between a great launch video and a fine one.
  • Comfortable in ambiguity. We're pre-playbook and pre-metrics. You'll help write both.
  • Can run through brick walls.
Yarn logo

Yarn

We’re a New Zealand indie creative agency with a hunger for creating work that gets people talking.Because when people are talking about your work, that’s when you know you’ve created something that’s much more than just a piece of work. Something that people want to share with their mates, across social feeds or as headline news around the globe.This is our ambition for every project of every size – big or small, local or global, multi-channel integrated beast to topical social campaign. And we’re set up to handle both ends of the spectrum with a collaborative and easy-going approach. Not to mention, a few good yarns along the way.

Founded in 2020
Belmont, Auckland, NZL
11 employees (5 in marketing)

Salaries

Posted range

$160K/yr – $200K/yr

Taken straight from the job posting.

GTM median pay in the United States

$168K/yr

Most pay falls between $120K and $219K. Based on 505 salaries.

See all Yarn salaries

Marketing Team

Marketing Team Size
2 (18% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~11
Yarn logo

Founding GTM Hire

Yarn · New York City, NY · On-site