Go-To-Market Specialist

Responsibilities

• Support the development and execution of go-to-market strategies for new and existing offerings.
• Manage project plans for assigned initiatives, coordinating with cross-functional stakeholders to track milestones, flag risks, and prepare status updates for leadership.
• Define and communicate offering value propositions, target audiences, competitive positioning, and market opportunities.
• Work with business development, program delivery, and client-facing teams to identify, qualify, and activate client opportunities.
• Help assess client pain points, contract opportunities, local market readiness, and execution requirements to determine offering fit.
• Drive solution launch activation, internal and external awareness, early adopter engagement, and client enablement activities, including organizing and leading training sessions, managing communications across internal channels, and supporting the development of collateral, pitch decks, sales materials, and other go-to-market assets.
• Track campaign performance, support post-launch reviews, document lessons learned, and recommend improvements to messaging and targeting.

Requirements

• Bachelor’s degree
• 3+ years of professional experience in go-to-market strategy, business development, product or offering launches, client engagement, marketing, program management, or a related field.

Preferred

• Experience supporting business development, sales enablement, offering launches, utility program implementation, or market activation efforts.
• Strong interpersonal skills with the ability to build relationships, influence stakeholders, and collaborate across teams.
• Excellent written and verbal communication skills, including the ability to translate strategy into clear, actionable messaging.
• Strategic mindset with the ability to identify opportunities, assess market fit, and connect client needs to relevant solutions.
• Self-motivated and comfortable working independently while keeping teams aligned and informed.
• Detail-oriented, proactive, and focused on driving outcomes.