GTM Enablement Manager

Responsibilities

• Design and own the end-to-end process for building internal product enablement: intake, prioritization, scoping, timelines, SME coordination, content review, and launch
• Line up enablement deliverables with the product release calendar so technical teams are ready before features reach customers
• Coordinate across Product, Engineering, Product Marketing, Documentation, and the broader Enablement team so everyone knows who owns what, what's due when, and what's been approved
• Build and maintain repeatable templates, workflows, and tracking (e.g., Jira, or Claude) that make the build process scalable and visible to stakeholders
• Share status, risks, and tradeoffs with stakeholders early, and adjust priorities quickly when launches or business needs change
• Design and deliver deep, hands-on enablement sessions (labs, workshops, live demos, and troubleshooting walkthroughs) built around the day-to-day work of TAMs, TAs, Support, and SCs
• Create and maintain resources such as technical FAQs, reference architectures, sandbox exercises, recorded deep-dives, and certification paths, working with SMEs in Product, Engineering, and Product Marketing
• Run regular needs assessments with technical team leaders to find knowledge gaps, recurring escalation themes, and support case trends, then turn them into targeted enablement
• Measure impact with assessments, certification completion, survey feedback, and operational data (e.g., ticket deflection, time-to-resolution, escalation volume, technical win rates), and use the results to improve programs

Requirements

• 3+ years of experience in technical or product enablement, with a strong track record of designing and delivering advanced technical training and project management
• 7+ years of combined experience in a technical customer-facing or product role (e.g., Technical Account Manager, Technical Architect, Solutions Consultant, Technical Support, Sales Engineer, or Product)
• Strong hands-on knowledge of APIs, SDKs, data integrations, and common programming concepts. You're comfortable going deep with highly technical audiences
• Experience with Braze or another customer engagement platform; experience with mobile/web SDK implementation is a strong plus
• Proven program and project management skills, including running multi-stakeholder content development cycles against fixed launch dates
• Ability to simplify complex technical concepts without losing accuracy, and to tailor content for different technical roles
• Strong relationship management skills, with credibility among engineers, product managers, and technical team leaders
• Analytical skills to assess data, find trends, and turn insights into actionable enablement
• Experience with LMS platforms, sandbox/lab environments, and content authoring tools is a plus
• A Bachelor's degree in a relevant field or equivalent practical experience

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®