GTM Strategist
Fandom
USA (Remote)
$83K/yr - $152K/yrIn-houseFull-timeMid level5+ years exp.
1 day ago
GTM & Digital Platform Lead
Boston, MA (On-site)
$154K/yr – $243K/yrSenior Level8+ years expFull time
Posted 12 hrs ago
Job Summary
Own translating brand objectives into actionable requirements, user stories, and release plans, and drive cross‑functional alignment to ensure GTM readiness and compliant, measurable platform experiences.
- Translate brand objectives into concrete delivery artifacts and release plans
- Coordinate with MarTech, Content, and Omnichannel leads to align experiences and data foundations
- Enforce governance, standards, and enablement artifacts to reduce risk and enable efficiency
Job Description
Responsibilities
- Brand-to-Delivery Translation: Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
- Launch & Release Readiness: Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications.
- Cross-Capability Coordination: Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
- Documentation & Enablement: Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency.
- Governance & Standards Execution: Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework.
Requirements
- 8–12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership
- Demonstrated ability to lead through influence and deliver in regulated environments
Takeda
We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.Read our community guidelines: https://takeda.info/communityguidelines
Salaries
Posted range
$154K/yr – $243K/yr
Taken straight from the job posting.
GTM median pay in the United States
Most pay falls between $122K and $220K. Based on 464 salaries.
Marketing Team
Marketing Team Size
1,695 (5% of company)
Median Career Experience
16 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
18
People
HR / Recruitment
Marketing Leadership
Heather Schaefer
Vice President, Patient Access Brand Strategy & Operations
At the company for 11 years 1 month
Kylie J. Wagner
Head, Marketing and BU Customer Engagement
At the company for 21 years 6 months
Anne de Schweinitz
Head, Global Corporate Brand and Content
At the company for 2 years 2 months
Matthew O'Rourke
Sr. Director - Head of BioLife Brand and Insights
At the company for 2 years 4 months
Funding
Total Funding
$2.5B
Last Raise
$2.4B
Post IPO Debt, 9 months ago
Funding History
- Jun 2025Post IPO Debt • $2.4B
- Sep 2016Grant • $19.8M
- May 2016Grant • $38M
Traffic Signals
Monthly Visitors
586.5K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
49%
Direct
38.4%
Referral
8.4%
Social
2.1%
Paid
1.9%
Headcount Trend
Current headcount: ~37.2K
Recent News
Links
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