GTM Analytics Lead

USA (Remote)

$130K/yr – $162K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end GTM analytics and revenue-facing measurement, turning data into decisions that optimize channel mix, ROI, and sales outcomes.

  • Drive GTM Performance Through Data
  • Own and refine how we measure performance across marketing, pipeline, and revenue
  • Turn data into clear recommendations on where to invest, what to cut, and how to scale

Job Description

Own the end-to-end GTM analytics and revenue-facing measurement, turning data into decisions that optimize channel mix, ROI, and sales outcomes.

  • Drive GTM Performance Through Data
  • Own and refine how we measure performance across marketing, pipeline, and revenue
  • Turn data into clear recommendations on where to invest, what to cut, and how to scale
  • Act as a strategic partner to GTM leaders on channel strategy and performance
  • Ensure growth is not just fast, but efficient and sustainable (strong conversion, healthy CAC, durable revenue)
  • Channel Discovery & Optimization
  • Identify new acquisition channels and opportunities to drive incremental pipeline
  • Deeply analyze existing channels (paid, outbound, partnerships, organic) to improve efficiency and output
  • Separate signal from noise — understand what is actually driving pipeline and revenue vs what looks good on paper
  • Evaluate incrementality and ROI across all GTM spend to ensure scalable, repeatable growth
  • Requirement: 7–10+ years in analytics, growth analytics, or data roles
  • Requirement: Experience owning or standing up GTM / growth analytics in a high-growth SaaS environment
  • Requirement: Strong exposure to marketing + sales data and full-funnel analysis
  • Requirement: Strong SQL and data modeling experience (non-negotiable)
  • Requirement: Experience building datasets and working in modern data stacks (dbt, Snowflake, etc.)
  • Requirement: Comfortable working across messy, imperfect data environments
  • Requirement: Deep understanding of how SaaS GTM works end-to-end
  • Requirement: Strong intuition around channels, pipeline generation, and revenue drivers
  • Requirement: Ability to tie analysis directly to revenue quality, not just volume
  • Requirement: You don’t just report — you push decisions
  • Benefits: Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
  • Benefits: Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
  • Benefits: Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
  • Benefits: Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
  • Benefits: Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee
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Founded in 2018
Toronto, Ontario, CAN
216 employees (16 in marketing)