Growth and Performance Marketing Manager

Responsibilities

• Own Paid Media Strategy & Execution
• Develop and execute targeted advertising strategies across multiple legal brands, markets, and audiences.
• Personally manage and optimize campaigns on Meta (Facebook and Instagram), Google Search, and Google Local Services Ads.
• Explore and test emerging advertising opportunities, including TikTok and other digital platforms.
• Manage advertising budgets, optimize spending, and maximize return on investment.
• Collaborate with radio and television partners to evaluate opportunities, negotiate placements, and measure campaign effectiveness.
• Turn Marketing Performance Into Business Growth
• Drive qualified leads that convert into consultations and signed clients.
• Monitor campaign performance, lead quality, conversion rates, and customer acquisition costs.
• Partner with creative teams to develop compelling, culturally relevant advertising for English- and Spanish-speaking audiences.

Requirements

• Professional fluency in English and Spanish .
• Previous marketing or growth experience within a law firm or legal services organization .
• Experience developing marketing campaigns targeting U.S. Hispanic audiences .
• Demonstrated hands-on expertise managing Meta Ads and Google Search campaigns .
• Experience managing substantial paid advertising budgets and optimizing performance using data.
• Knowledge of Google Local Services Ads or the ability to quickly learn platform requirements.
• Familiarity with HubSpot or similar CRM systems, conversion tracking, and lead attribution.
• Strong analytical, communication, problem-solving, and project management skills.
• Ability to independently execute campaigns while collaborating across multiple teams.

Preferred

• Experience planning, negotiating, or evaluating radio and television advertising.
• Experience managing agencies, freelancers, or marketing teams.
• Experience developing growth strategies across multiple brands or geographic markets.