Growth Marketing Strategy & Planning Manager

Responsibilities

• Target Setting and Impact Measurement
• Own annual and quarterly target setting for the Growth marketing organization, including channel-level targets and budget allocation driven by a documented planning model
• Support annual budgeting and in-quarter re-planning with recommendations on investment levels and channel mix
• Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
• Develop segment and region level views of marketing performance to support resource allocation decisions
• Design and maintain models to quantify the impact of marketing programs across the buyer journey
• Conduct ad hoc deep dives to diagnose pipeline trends, marketing channel performance, or funnel conversion issues and proactively surface recommendations
• Executive reporting & Cross-functional Alignment
• Support the weekly and monthly business review process: prepare data and partner with leadership to build a narrative that converts data into actionable insights
• Drive alignment on ICP across product marketing, product, sales, and marketing so targeting, messaging, and investment point at the same accounts

Requirements

• 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment
• Strong planning and financial-modeling skills: comfortable building target, budget, and pipeline-coverage models from ambiguous inputs
• Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
• Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders, including a VP
• Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving, and the ability to balance speed with rigor
• Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
• Comfortable with SQL, Excel/google sheets and BI/visualization tools like Looker to move quickly through data
• Working knowledge of Salesforce (reports, dashboards, opportunity data), marketing automation platforms (Marketo preferred), and ad platforms (Demandbase, Google Ads, LinkedIn Ads, chatgpt Ads, etc)

Preferred

• Python or R proficiency for statistical analysis, automation, or building lightweight models
• Experience with multi-touch attribution platforms (Bizible/Marketo)
• Exposure to experiment design, significance testing, or applied statistics in a marketing context
• Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences
• Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
• Background in data infrastructure, developer tools, or analytics software industries

Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.