Responsibilities

• Own strategy-through-execution loop for a core international B2B business unit within their portfolio.
• Build the roadmap and run the campaigns, define the automations, and report the results that prove it's working.
• Partner directly with the Sales Director and sales team on lead generation, lead qualification, conversion management, and customer retention.
• Develop mid-to-long-term marketing objectives for the business unit and translate them into a week-to-week execution plan — not just a deck.
• Conduct market, customer, and competitive analysis to inform positioning, segmentation, and messaging.
• Own end-to-end development and execution of multi-channel campaigns (paid, organic, email, social, content) from brief through launch through optimization.
• Build and manage marketing automations and lifecycle workflows (HubSpot or equivalent).
• Use AI tools to increase speed and quality of execution (research, drafting, analysis) while retaining ownership of strategic judgment and final quality.
• Work directly with the Sales Director and team on lead generation, lead qualification, and conversion management.
• Build retention and frequency programs that grow customer LTV and repeat business.

Requirements

• 4–7 years of B2B marketing or growth experience, with meaningful ownership of at least one full demand-generation or lifecycle program end-to-end (not just a channel-execution role).
• Demonstrated ability to operate across both strategic planning and hands-on execution — someone who has built a plan and then personally driven it to results.
• Experience partnering directly with sales teams on pipeline, lead quality, and conversion.
• Working knowledge of marketing automation/CRM platforms (HubSpot or similar) and core digital channels (paid, email, social, SEO).
• Comfortable using AI tools to accelerate research, content, and analysis — with clear judgment about where AI output still needs real expertise applied on top.
• A track record of high ownership: taking on ambiguous assignments and driving them to completion independently, with proactive communication along the way.
• Bachelor’s degree in marketing or related field required; master’s degree preferred.
• Excellent verbal and written communication skills.
• Proficient with Microsoft Office Suite or related software.
• Project management skills and understanding of OKRs.

Preferred

• Experience in automotive, industrial, equipment, or similar B2B/wholesale marketplace environments.
• International or multi-market marketing experience.
• Experience operating inside a business-unit-aligned marketing structure (dedicated BU owners plus shared functional specialists).

Benefits

• PTO
• one work from home day weekly