Growth Marketing Manager - DTC

Responsibilities

• Own new-customer acquisition across Meta and Google (Search, Shopping, Performance Max, YouTube), working hands-on in the ad accounts every week.
• Scale winning campaigns and cut underperformers based on CAC, ROAS, and payback, not vanity metrics.
• Plan, pace, and forecast the paid media budget against new-customer and revenue targets.
• Run a continuous testing program across creative, audiences, offers, and landing pages, with documented hypotheses and clear win/loss criteria.
• Brief and manage ad creative, including UGC and creator content, to keep a steady pipeline of new winners.
• Optimize landing pages and the DTC purchase funnel to turn more paid traffic into customers.
• Own tracking and reporting (GA4, Meta Pixel/Conversions API, Tag Manager), and work with the lifecycle team so new customers flow into retention.

Requirements

• 3+ years of hands-on paid acquisition experience in DTC, eCommerce, or subscription businesses.
• Hard, in-platform Meta Ads experience: you’ve personally managed prospecting, retargeting, and creative testing with real budgets.
• Hard, in-platform Google Ads experience across Search and Shopping/Performance Max (YouTube a plus).
• Strong command of CAC, ROAS, MER, LTV, and payback, used to make daily budget decisions.
• Proficiency with GA4 and tracking setup (pixels, Conversions API, Tag Manager). You’ve configured tracking, not just read dashboards.
• A/B testing and landing page optimization experience. Klaviyo or lifecycle familiarity, UGC/creator-led creative, and health, wellness, or hardware experience are a plus.
• Flexible work from home options available.

Preferred

• Klaviyo or lifecycle familiarity, UGC/creator-led creative, and health, wellness, or hardware experience are a plus.

Benefits

• Health Benefits 100% Paid by Company
• PTO / Sick Time / Holiday Pay
• Catered lunches
• Company Outings