Growth Marketing Manager

USA (Remote)

$100K/yr – $165K/yrMid LevelFull time

Posted 3 hrs ago

Job Summary

Own the pipeline and growth for paid channels, leading social and search programs and collaborating with cross-functional teams to optimize performance.

Job Description

Responsibilities

  • Own the pipeline and acquisition number for your channels and decide what to double down on and what to pull back.
  • Build a growth thesis for our paid and digital mix from first principles, and bring new bets to the table rather than waiting to be told where to focus.
  • Lead paid social across LinkedIn and Meta Ads and a focused paid search program alongside it.
  • Partner with our brand designer on ad creative, pushing the quality bar and staying current on what's working.
  • Monitor campaign pacing against budget and pipeline goals, flagging issues proactively and knowing when to kill something versus double down.
  • Leverage AI tools and audience enrichment platforms (including Clay) to build precise targeting, automate workflows, and drive output at a lean-team scale.
  • Collaborate cross-functionally with demand generation, content, creative, sales, etc.

Requirements

  • A track record of excellence in a demanding, analytical field such as investment banking, consulting, biz ops, a co-founder or early startup builder background, or a technical or quantitative discipline (econ, stats, math, or similar), with genuine interest in growth marketing. We evaluate on outcomes, not pedigree. (Strong traditional digital marketing backgrounds will also be considered.)
  • Quantitative fluency; a math-first brain that reasons about performance from the data.
  • Demonstrated creativity and original thinking: evidence you generate ideas rather than default to convention.
  • Strategic mindset: able to connect day-to-day execution to broader business goals, and a sense of ownership over the number, not just the tasks.
  • High motor with a hunger to learn. Actively experiments with AI tools and brings new ideas to the team.
  • Excellent communication skills; able to synthesize performance data into clear, stakeholder-ready updates.

Preferred

  • Exposure to any paid advertising platform (LinkedIn, Google, Meta, or otherwise).
  • Familiarity with CRM or marketing automation tools such as Salesforce or HubSpot.
  • Experience with data or audience tools such as Clay.

Benefits

  • We offer a comprehensive and people-first benefits package to support you at work and in life: - Comprehensive medical, dental, and vision coverage with plans to fit you and your family - Flexible PTO to take the time you need, when you need it - Paid parental leave for all new parents welcoming a new child - Retirement savings plan to help you plan for the future - Remote work setup budget to help you create a productive home office - Monthly wellness and communication stipend to keep you connected and balanced - In-office meal program and commuter benefits provided for onsite employees
Cresta logo

Cresta

4.2 Glassdoor

Cresta combines the best of human and AI intelligence, transforming conversations and workflows at every level of the contact center. We help companies like Carmax, Hilton, and Cox Communications save time and money, differentiate the customer experience, and accelerate revenue growth.

Founded in 2017
Sunnyvale, California, USA
529 employees (56 in marketing)
100% recommend to a friend
100% CEO approval

Salaries

Posted range

$100K/yr – $165K/yr

Taken straight from the job posting.

See all Cresta salaries

Funding

Total Funding
$276M
Last Raise
$125M
Series D, 1 years ago

Funding History

  • Nov 2024
    Series D • $125M
  • Mar 2022
    Series C • $80M
  • Mar 2021
    Series B • $50M

Traffic Signals

Monthly Visitors
50.1K
Monthly Google Ads Budget
$69.8K
Traffic Source Mix
Search
40%
Direct
50.2%
Referral
6.8%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~538

Recent News

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Growth Marketing Manager

Cresta · USA · Remote