Growth and Marketing Lead

Responsibilities

• Develop clear positioning and messaging for technical buyers across marketing channels.
• Create technical content, launch announcements, case studies, and product teardowns for AI engineers and founders.
• Lead SEO, generative engine optimization, and AI-native distribution to improve discoverability.
• Plan creative campaigns and run experiments across social, email, paid, and community channels.
• Build inbound marketing programs, measure campaign performance, and refine efforts based on results.
• Lead product marketing and launches, including competitive positioning and sales materials.
• Grow community and ecosystem presence through events and co-marketing.

Requirements

• At least 3 years of marketing or growth experience at a startup, with a portfolio showing hands-on work.
• Examples of creative or unconventional campaigns that delivered measurable results.
• Experience with SEO and generative engine optimization, including improving organic reach.
• Strong writing and storytelling skills for technical audiences.
• A data-driven approach, including campaign tracking, reporting, and iteration.
• Familiarity with product-led growth marketing, its metrics, and supporting systems.
• Ability to work autonomously and build programs from scratch.