Growth Marketing Lead

Responsibilities

• Own and execute Kargo's growth marketing strategy across the full customer lifecycle, using data-driven insights to drive acquisition, retention, and revenue expansion.
• Provide tactical growth and marketing support to our sales team to unlock new opportunities to our largest accounts.
• Own and optimize campaigns across channels including email, social media, PPC, and more.
• Manage and improve the performance of digital marketing channels, including paid ads, SEO, content and social media.
• Manage HubSpot Marketing and Sales Hubs, optimizing features for lead/pipeline management, marketing automation, tracking and reporting.
• Track, analyze and report on KPIs, utilizing data-driven insights to optimize campaigns and refine strategies.
• Own and execute best in class Account Based Marketing programs while serving as a center of excellence for enterprise marketing strategy.

Requirements

• 5+ years experience in sales, growth, or B2B marketing.
• Experience with SQL, python, and/or other data analysis tools.
• Ability to manage multiple tasks and achieve quality results on time, while working under tight deadlines.
• Competitive, self-starter and works well within a team environment.
• High level of interest in technology and supply chain management.
• Manufacturing or Industrial Logistics domain expertise, a plus.

Preferred

• Bachelor's Degree or the equivalent experience in a technical discipline preferred.