Responsibilities

• Plan, execute, and optimize multi-channel campaigns (paid, email, SEO, events, webinars, ABM) to drive pipeline and revenue
• Analyze performance and continuously improve conversion across the funnel
• Create and manage campaign assets including emails, landing pages, and sales enablement materials
• Write clear, conversion-focused copy for campaigns and partner communications
• Partner with sales on targeting, lead quality, and pipeline goals
• Support National Accounts and co-marketing initiatives with partners
• Collaborate cross-functionally to deliver integrated, high-impact programs
• Conduct market and competitor research to support campaign planning and messaging development
• Assist in identifying target audiences and developing relevant messaging
• Support surveys or feedback initiatives to better understand customer needs and behaviors

Requirements

• 5+ years in demand gen, growth, or performance marketing (B2B preferred).
• Proven ability to drive pipeline through multi-channel campaigns.
• Strong copywriting and content creation skills.
• Must be proficient in using AI tools.
• Analytical mindset with experience in tools like Salesforce, GA, and marketing automation platforms.
• Experience with ABM is a plus.
• Proficiency with AI tools.
• Strong collaboration and project management skills.

Preferred

• SaaS or tech experience.
• Knowledge of the construction industry.
• Familiarity with paid media platforms (LinkedIn, Google Ads).
• Understanding of attribution and funnel optimization.