Growth Marketer, SEO/AEO and Experimentation

Responsibilities

• Grow Cresta's visibility, citation share, and narrative accuracy across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews through content structure, schema, entity consistency, and third-party mentions.
• Own our AirOps workflows for content briefs, refreshes, and optimization, and keep improving them so a small team ships more without lowering the bar.
• Run the content refresh pipeline: spot decaying pages in Google Search Console and Ahrefs, diagnose the cause, and partner with the Content Marketing Manager to brief and ship fixes.
• Restructure high-impression pages for AI answers: answer-first sections, self-contained answer passages, FAQ and list schema, and clear relationships between products, use cases, and industries.
• Lead technical SEO across crawlability, indexation, rendering, internal linking, redirects, canonicalization, and site architecture. Work directly in our Webflow CMS to ship fixes, and partner with web development on larger changes.
• Build an off-site presence program across review platforms, analyst and industry directories, third-party roundups, partner pages, and communities where answer engines source their information.
• Make sure every product launch and rename gets organic coverage from day one, working with product marketing on URLs, redirects, schema, and answer content.
• Turn questions from sales calls, support conversations, community threads, and search data into a prioritized answer backlog written in the buyer's own language.
• Growth experimentation:
• - Design, launch, and read out experiments on emerging acquisition channels, such as community and Reddit, and on landing page and website conversion from organic traffic.

Requirements

• 3 to 5 years of experience in SEO, growth marketing, or other organic growth roles, with hands-on ownership of a live website.
• A track record of growing organic traffic and pipeline or signups, not just rankings.
• Hands-on experience with AEO or GEO, including how AI assistants retrieve, summarize, and cite content, plus at least one project or test you can walk us through, including self-directed ones.
• Technical SEO fluency and comfort shipping changes yourself: HTML basics, schema markup, and working inside a CMS.
• Hands-on experience with Google Search Console, Ahrefs or Semrush, and GA4, plus an AI visibility tool such as Ahrefs Brand Radar or Profound.
• Experience defining metrics, building dashboards, and using data to prioritize work, including reconciling conflicting sources and forming your own conclusion.
• Clear, precise writing. You can write a brief a writer can execute without a follow-up meeting, and an answer passage an LLM can quote.
• A high bar for quality and full ownership from idea through implementation and measurement.

Preferred

• In-house SEO or growth experience at a B2B SaaS company with an enterprise sales motion or a technically complex product.
• Experience with AirOps or building content workflows with LLMs like Claude or ChatGPT.
• Experience with Webflow, HubSpot, or multi-touch attribution.
• Experience with crawl and log analysis tools, programmatic pages, or scaled content operations.
• SQL or Python skills for pulling and analyzing data on your own.
• Experience running conversion rate or community channel experiments, including Reddit.
• Exposure to customer experience, customer support, or contact center operations.

Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees