Director, CRO

Responsibilities

• Commercial Ownership & Growth
• - Proactively identify and pitch CRO opportunities to prospective and existing clients.
• - Lead CRO discovery calls, presentations, RFP contributions, and proposal discussions, connecting recommended services to client business goals.
• - Evaluate existing accounts to identify opportunities for audits, optimization projects, and recurring CRO programs.
• - Develop scopes and pricing recommendations with clear deliverables, measurement approaches, and resource requirements.
• - Partner with Sales and account leadership to advance opportunities through close, owning the CRO expertise, solution, and pitch.
• Client Leadership
• - Serve as the primary contact for CRO scope, delivery, and results, while keeping designated account leaders informed of commitments, commercial opportunities, and risks.
• - Lead client conversations that connect optimization recommendations to revenue, qualified leads, and other relevant business outcomes.
• - Adapt programs to client budget, traffic volume, business model, and data maturity.

Requirements

• 8-10+ years’ Demonstrated experience independently delivering CRO programs, with examples showing personal execution, measured outcomes, and support required from others.
• Proven ability to pitch and sell CRO services to prospective and existing clients.
• Current practical proficiency in experimentation platforms, web analytics, behavioral research, and CRO reporting.
• Configure, QA, launch, and monitor experiments using approved testing platforms and website tools.
• Personally implement variations within those tools’ capabilities, and scope specialist support for changes requiring custom development, integrations, or substantial design work.
• Strong knowledge of experiment design, sample requirements, statistics, and measurement limits.
• Demonstrated CRO experience across ecommerce and lead generation, including measuring lead quality and downstream outcomes rather than form submissions alone.
• Strong conversion copywriting, presentation, and client engagement management skills.
• Commercial judgment across scoping, pricing, delivery effort, and profitability.
• Agency or consulting experience preferred. Familiarity with Shopify and WordPress, and working knowledge of Claude are advantages.

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Receive a personal budget to attend events and conferences.