CRO Specialist

Responsibilities

• Audit and diagnose.
• - Combine GA4, Shopify analytics, heatmaps, scroll maps, and session recordings into one clear view of the funnel
• - Identify friction, drop-off points, and missed revenue, and quantify the opportunity behind each finding
• - Run full CRO audits on Shopify stores across the buying journey, including product discovery, product pages, cart, and checkout.
• Turn data into hypotheses.
• - Write sharp, testable hypotheses grounded in quantitative and qualitative evidence
• - Prioritize ideas using a consistent framework (such as ICE or PIE) based on impact, confidence, and effort
• - Translate findings into plain language recommendations clients and internal teams can act on
• Wireframe the solution.
• - Produce high-level wireframes and annotated concepts that show what to change and why

Requirements

• Five or more years of ecommerce experience, preferably at an agency, with at least three years focused on CRO
• Ecommerce depth matters more than years in CRO alone: candidates who moved into CRO from design, marketing, or solutions roles are encouraged to apply
• Shopify experience: knowledge of Shopify themes, apps, checkout, and analytics
• Strong GA4 skills, including funnel exploration, segments, events, and ecommerce reporting
• Proven experience with heatmapping and session recording tools such as Hotjar, Microsoft Clarity, or Lucky Orange
• Experience setting up and running tests on more than one testing platform
• A track record of audits that led to tests, and tests that led to measurable revenue gains
• Ability to create clear wireframes in Figma or a similar tool
• Solid understanding of test statistics: significance, sample size, and when to call a test
• Clear written and verbal communication with both technical and non-technical audiences

Preferred

• Experience with Google Tag Manager and event tracking setup
• Background in UX research, user testing, or survey tools
• Experience with pricing, offer, and shipping threshold tests
• Familiarity with digital marketing channels and how these affect onsite conversion

Benefits

• Competitive compensation and benefits , including: