Own and execute conversion-rate optimization across all channels, from strategy to backlog, QA, launch, and shipping wins, for two brands. Lead a weekly CRO agenda, manage an agency, and drive measurable lifts in CVR, AOV, and revenue per visitor.
Define hypotheses, size tests properly, and call results on significance
Oversee test backlog and ensure high-impact wins are shipped quickly
Job Description
Responsibilities
Own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells.
This is an all-in-one role: you set the strategy and you do the work - building the backlog, briefing and QA-ing tests, launching them and shipping the winners.
Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first
Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells
Brief, QA and launch tests every week - then call results honestly and ship the winners
Drive measurable lifts in conversion rate, AOV and revenue per visitor
Catch conversion drops the same day and bring the cause and the fix
Manage our CRO agency and decide with the Head of Growth when work moves in-house
Report CRO KPIs weekly and run the weekly CRO & Funnels meeting
Requirements
Fully remote, full-time
Fluent in English
CRO Experience: 3-4+ years running CRO programs for Shopify DTC brands is a must
Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV - with the data to back it up
Funnels: Experience building and testing paid-acquisition funnels and landing pages
Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help
Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency
Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule
Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin
No issue working overtime or on the weekends if needed. You are passionate about your work
Preferred
Bonus points: subscription or pet brand experience
Salaries
Posted range
$48K/yr – $72K/yr
Taken straight from the job posting.
CRO median pay in the United States
$104K/yr
Most pay falls between $80K and $121K. Based on 115 salaries.
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