DTC Funnel Specialist & CRO

Austin, TX (Remote)

$48K/yr – $72K/yrMid Level3+ years expFull time

Posted 10 days ago

Job Summary

Own and execute conversion-rate optimization across all channels, from strategy to backlog, QA, launch, and shipping wins, for two brands. Lead a weekly CRO agenda, manage an agency, and drive measurable lifts in CVR, AOV, and revenue per visitor.

  • Define hypotheses, size tests properly, and call results on significance
  • Oversee test backlog and ensure high-impact wins are shipped quickly

Job Description

Responsibilities

  • Own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells.
  • This is an all-in-one role: you set the strategy and you do the work - building the backlog, briefing and QA-ing tests, launching them and shipping the winners.
  • Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first
  • Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells
  • Brief, QA and launch tests every week - then call results honestly and ship the winners
  • Drive measurable lifts in conversion rate, AOV and revenue per visitor
  • Catch conversion drops the same day and bring the cause and the fix
  • Manage our CRO agency and decide with the Head of Growth when work moves in-house
  • Report CRO KPIs weekly and run the weekly CRO & Funnels meeting

Requirements

  • Fully remote, full-time
  • Fluent in English
  • CRO Experience: 3-4+ years running CRO programs for Shopify DTC brands is a must
  • Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV - with the data to back it up
  • Funnels: Experience building and testing paid-acquisition funnels and landing pages
  • Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help
  • Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency
  • Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule
  • Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin
  • No issue working overtime or on the weekends if needed. You are passionate about your work

Preferred

  • Bonus points: subscription or pet brand experience

Salaries

Posted range

$48K/yr – $72K/yr

Taken straight from the job posting.

CRO median pay in the United States

$104K/yr

Most pay falls between $80K and $121K. Based on 115 salaries.

See all KittySpout salaries

Marketing Team

Marketing Team Size
1 (100% of company)
Marketing Roles Posted (Last 30 Days)
14

Recent Ads

Traffic Signals

Monthly Visitors
617.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
15.4%
Direct
10.9%
Referral
5%
Social
42.9%
Paid
12.4%

Headcount Trend

Current headcount: ~1
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DTC Funnel Specialist & CRO

KittySpout · Austin, TX · Remote