Growth Marketer

Responsibilities

• Plan, launch and run campaigns on TikTok, Meta and Apple Search Ads, from the creative brief to the budget.
• Own the App Store listing: screenshots, keywords, ratings and the tests that improve them.
• Grow kongi.co's search traffic across product, category and brand pages.
• Map the path from first open to first purchase, and fix where people drop off with the product team.
• Build lifecycle marketing: the push notifications, emails and in-app moments that bring shoppers back.
• Run the invite program: the rewards, the messages and where invites happen.
• Find and sign creators whose audiences love to shop, and make it easy for them to share Kongi.
• Own the funnel: cost per install, first purchases, retention and payback.
• Run experiments end to end, and share what worked and what didn't.

Requirements

• You have 1+ year in growth or performance marketing for a consumer app or marketplace.
• You've run paid social and App Store campaigns with real budgets.
• You're comfortable with data: you can set up tracking, read a funnel and run your own analysis.
• You're a clear writer who can brief creative and write copy that converts.
• You know how shoppers find and talk about products on TikTok and Instagram.
• You're self-directed: you find the highest-leverage work without being told.

Preferred

• You've grown a marketplace, shopping or rewards app
• Mobile attribution (SKAdNetwork, AppsFlyer or Adjust)
• You've built an influencer, affiliate or referral program from scratch
• SQL