Go-to-Market Strategy Lead

Responsibilities

• Research and analyze the embedded fintech, payroll, HRIS, and workforce technology landscape, as well as trends and fits for Clair’s product
• Assess buying signals and market dynamics to identify and prioritize high-potential target customers and strategic market opportunities
• Build detailed company profiles, market maps, and ICP segmentation frameworks, and determine potential buyer/decision makers and their circles of influence
• Conduct competitive intelligence and track industry trends, partnerships, and market movements
• Analyze market sizing, whitespace opportunities, and expansion strategies for Clair’s current and roadmapped products
• Synthesize complex information into clear, actionable insights for leadership in order to drive forward deal closing
• Partner cross-functionally with Partnerships, Product, Marketing, Sales, and Data teams to develop comprehensive and concrete steps in our GTM strategy, driving ARR and usership increases
• Help develop scalable frameworks for evaluating new business opportunities
• Develop and action scalable frameworks for identifying target accounts, mapping key stakeholders, and helping Clair engage the right decision-makers within prospective partner organizations.
• Support strategic initiatives and special projects tied to Clair’s growth strategy

Requirements

• 2–7 years of experience in investment banking, consulting, strategic finance, corporate strategy, market intelligence, or a similar analytical role
• Strong research, analytical, and problem-solving skills
• Exceptional attention to detail and ability to synthesize large amounts of information
• Strong written and verbal communication skills
• Comfortable navigating ambiguity and operating in a fast-paced startup environment
• Naturally curious with a strong interest in fintech, payroll, HR technology, and embedded financial products
• Highly organized and capable of managing multiple workstreams simultaneously
• Strong Excel/Sheets and presentation-building skills

Preferred

• Experience building market analyses, company landscapes, or strategic recommendations preferred

Benefits

• Medical, Dental, & Vision Coverage, with option to extend to your family
• Fully-paid parental leave
• Company-sponsored 401k, HSA, and FSA
• Unlimited vacation for salaried roles, generous PTO for hourly roles
• Work from home setup allowance
• Access to your earnings every day on Clair
• Company-sponsored short-term and long-term disability insurance