Go-to-Market Strategy Lead

New York City, NY (Unknown)

$140K/yr – $180K/yrSenior Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own market intelligence and strategic discovery to map buyers, competitors, and whitespace, then translate insights into concrete GTM steps that accelerate deals and ARR.

  • Market & Buyer Intelligence: build ICPs, buyer circles, and market maps to prioritize opportunities and inform strategy.
  • Cross-Functional GTM Execution: partner with Partnerships, Product, Marketing, Sales, and Data to turn research into scalable, action-ready plans.
  • Opportunity Scouting & Frameworks: develop scalable methods for evaluating new business and identifying target accounts with high conversion potential.

Job Description

Responsibilities

  • Research and analyze the embedded fintech, payroll, HRIS, and workforce technology landscape, as well as trends and fits for Clair’s product
  • Assess buying signals and market dynamics to identify and prioritize high-potential target customers and strategic market opportunities
  • Build detailed company profiles, market maps, and ICP segmentation frameworks, and determine potential buyer/decision makers and their circles of influence
  • Conduct competitive intelligence and track industry trends, partnerships, and market movements
  • Analyze market sizing, whitespace opportunities, and expansion strategies for Clair’s current and roadmapped products
  • Synthesize complex information into clear, actionable insights for leadership in order to drive forward deal closing
  • Partner cross-functionally with Partnerships, Product, Marketing, Sales, and Data teams to develop comprehensive and concrete steps in our GTM strategy, driving ARR and usership increases
  • Help develop scalable frameworks for evaluating new business opportunities
  • Develop and action scalable frameworks for identifying target accounts, mapping key stakeholders, and helping Clair engage the right decision-makers within prospective partner organizations.
  • Support strategic initiatives and special projects tied to Clair’s growth strategy

Requirements

  • 2–7 years of experience in investment banking, consulting, strategic finance, corporate strategy, market intelligence, or a similar analytical role
  • Strong research, analytical, and problem-solving skills
  • Exceptional attention to detail and ability to synthesize large amounts of information
  • Strong written and verbal communication skills
  • Comfortable navigating ambiguity and operating in a fast-paced startup environment
  • Naturally curious with a strong interest in fintech, payroll, HR technology, and embedded financial products
  • Highly organized and capable of managing multiple workstreams simultaneously
  • Strong Excel/Sheets and presentation-building skills

Preferred

  • Experience building market analyses, company landscapes, or strategic recommendations preferred

Benefits

  • Medical, Dental, & Vision Coverage, with option to extend to your family
  • Fully-paid parental leave
  • Company-sponsored 401k, HSA, and FSA
  • Unlimited vacation for salaried roles, generous PTO for hourly roles
  • Work from home setup allowance
  • Access to your earnings every day on Clair
  • Company-sponsored short-term and long-term disability insurance
CLAIR logo

CLAIR

4.5 Glassdoor

Clair is an AI-driven fintech company that makes payday simple with embedded On-Demand Pay. Explore our compliance-first solution at: http://getclair.com/embedded

Founded in 2019
New York, New York, USA
82% recommend to a friend
89% CEO approval

Marketing Team

Median Career Experience
8.5 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$217.8M
Last Raise
$23.2M
Series B, 10 months ago

Funding History

  • May 2025
    Series B • $23.2M
  • Jul 2023
    Series A • $25M
  • Jul 2023
    Debt Financing • $150M

Recent News