Founding Product Marketer

Responsibilities

• Newsletter. Write and ship it every week without fail. Grow subscribers, improve open and click rates, and tie it to pipeline and upsells.
• Product positioning and launches. Messaging for payroll, AP, job costing, and whatever ships next. Launch plans, release notes, and product update emails to existing customers.
• Customer proof. Case studies, testimonials, and video stories from operators who use Volca. Social proof is what sells in this market.
• LinkedIn and Meta. Run the company’s LinkedIn and Meta accounts.
• Website. Own messaging and pages on volca.ai as products and verticals expand.
• Events. Content for the conferences we attend and, later, events we host: booth messaging, follow-up sequences, and recap content.
• Marketing tooling. Build and run the workflows and automations behind all of the above.

Requirements

• You have 1–3 years in B2B SaaS product marketing or content marketing, ideally at an early-stage startup.
• You still do the work yourself. You write the newsletter, build the materials, and ship the launch email.
• You’re a strong, clear writer who can make a technical product simple for a business owner who doesn’t care about software.
• You’ve positioned and launched products, and you can show the before and after.
• You’ve grown an owned channel such as a newsletter, blog, or LinkedIn presence, and you can tie it to pipeline.
• You can learn a blue-collar industry fast. Experience in vertical SaaS, home services, ServiceTitan, construction, or the trades is a big plus.
• You move fast, publish consistently, and are comfortable without a playbook.

Preferred

• Experience in vertical SaaS, home services, ServiceTitan, construction, or the trades is a big plus.

Benefits

• Top-tier healthcare plans
• Free lunch every day, plus all the snacks you want
• Unlimited PTO
• Wellhub access