Field Marketing Manager – Retail Lead Generation

Responsibilities

• Lead the team: Oversee daily activities and ensure employees understand their responsibilities and performance expectations.
• Train and coach: Provide hands-on instruction and feedback to strengthen customer engagement and lead-generation skills.
• Maintain accountability: Monitor attendance, punctuality, professionalism, productivity, and compliance with company procedures.
• Support multiple locations: Visit assigned stores regularly to evaluate performance, address concerns, and maintain consistent standards.
• Coordinate operations: Manage staffing, schedules, store coverage, and promotional materials.
• Track results: Review lead volume and quality, identify performance gaps, and implement improvements.
• Lead by example: Engage shoppers and generate leads alongside employees when needed.
• Build retail relationships: Communicate professionally with store personnel and ensure employees follow store requirements.
• Keep leadership informed: Report on staffing, training, results, challenges, and opportunities for growth.
• Perform other related duties as assigned.

Requirements

• Experience in team leadership, field supervision, sales, retail, marketing, or a related customer-facing role
• Ability to coach employees, communicate clear expectations, and address performance concerns
• Strong organizational, communication, and problem-solving skills
• Ability to manage multiple locations and competing priorities
• Comfort reviewing results and taking action to improve performance
• Willingness to perform lead-generation duties when needed
• Ability to work independently and follow through on commitments
• Valid driver’s license and ability to meet company driving and insurance requirements
• Availability to work Tuesday through Saturday and travel regularly throughout the coverage area

Preferred

• Preferred, but not required: Experience managing employees across multiple locations.

Benefits

• Bonus opportunities tied to performance and business results
• Paid training and ongoing development
• Ownership of a growing retail marketing program
• Opportunities for professional growth
• A supportive, team-oriented environment