Responsibilities

• Strategic Leadership:
• Partner with franchise owners to build scalable annual and quarterly marketing plans aligned to revenue goals, market opportunity, seasonality, operational capacity, and brand growth priorities.
• Guide owners in developing a balanced full-funnel budget across paid digital, local awareness, lead generation, retention, referral programs, community engagement, and boots-on-the-ground execution.
• Help owners understand recommended investment levels, channel mix, and the relationship between marketing spend, lead volume, booked jobs, average ticket, conversion rates, and revenue performance.
• Translate brand-level strategy and systemwide priorities into practical local plans owners can execute consistently within their market.
• Oversee and reinforce the local marketing scorecard, including grassroots marketing, community partnerships, referral outreach, neighborhood visibility, local events, and review generation.
• Execution, Optimization & Measurement:
• Track owner performance against approved marketing plans to ensure adoption, execution, and accountability.
• Monitor budget versus actual performance, planned spend, actual spend, lead volume, booked jobs, cost per lead, cost per booked job, conversion rates, revenue contribution, and return on marketing investment.
• Proactively identify performance gaps, underinvestment, overspending, channel inefficiencies, or execution risks and recommend corrective actions.

Requirements

• Minimum 5 years of experience in field marketing, local/multi-location marketing, or franchise marketing support.
• Strong command of full-funnel marketing planning and budget management, including paid digital channels (paid search, LSA, paid social, local SEO, lead aggregators) and grassroots/local execution.
• Demonstrated ability to translate complex performance data into practical, owner-facing recommendations that drive revenue.
• Experience managing and holding third-party vendor partners accountable for campaign execution, reporting, and optimization.
• Proficiency with marketing performance tools and reporting platforms; ServiceTitan experience preferred.
• Strong coaching, relationship management, and cross-functional collaboration skills with operations and field support teams.
• Strong project management skills with the ability to support multiple owners, brands, and priorities simultaneously.
• Experience in home services, multi-location retail, or franchising preferred.
• Ability to travel 35–40% across the Midwest region.
• Based in the Midwest region — Minneapolis, Indianapolis, Cincinnati, or Chicago preferred.

Benefits

• we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.