Field Marketing Manager

Responsibilities

• Drive Local Business Performance Support the localized performance strategy for your assigned franchise owners by connecting marketing investments to measurable business outcomes. - Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities. - Evaluate marketing ROI using metrics such as cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition costs. - Facilitate quarterly local business reviews focused on improving local business performance. - Help owners align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions. - Recommend strategic priorities that improve profitability—not simply increase lead volume. - Support owners and drive accountable to agreed-upon growth plans and execution.
• Marketing Performance Analytics Use marketing intelligence to help owners make better business decisions. - Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, Paid Social, websites, reputation management, and other demand generation programs. - Translate complex reporting into practical business insights. - Identify opportunities, risks, and trends across assigned markets. - Benchmark performance against comparable franchise locations. - Recommend strategic adjustments based on business performance—not assumptions.
• Partner Across the Franchise Support Team Marketing doesn't operate in a vacuum. You'll work side-by-side with Franchise Business Consultants to provide coordinated support throughout the franchise owner's journey. Together you'll support: - New owner onboarding and market launches. - Local performance improvement initiatives. - Territory expansion and multi-location growth. - Long-term business planning. Our franchise owners experience one support team with one shared objective: helping them build exceptional businesses.
• Optimize Marketing Investments While you won't manage campaigns directly, you'll ensure franchise owners are maximizing the value of their local marketing: - Review campaign performance alongside digital marketing partners. - Help owners understand vendor recommendations and ask better business questions. - Identify funnel breakdowns and opportunities for improvement. - Recommend optimization strategies grounded in performance data. - Advocate for solutions that protect the owner's investment and drive stronger business outcomes.

Requirements

• Bachelors degree in marketing, business, or a related discipline
• 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing.
• Experience working directly with business owners or executive-level clients.
• Strong understanding of marketing analytics and business performance metrics.
• Experience facilitating strategic business reviews and presenting recommendations to stakeholders.
• Excellent communication, relationship management, and consulting skills.

Preferred

• Franchise, Home services or multi-location experience a plus
• Agency or client strategy experience.
• Experience working with digital marketing vendors.