Associate Manager, Field Marketing - Americas (Remote)

Responsibilities

• This position is responsible for supporting an effective digital marketing and media strategy for a designated portfolio of hotels for the Field Marketing Program hotels in the Latin America & Caribbean region.
• The Associate Field Marketing Manager helps develop and implement online marketing campaigns to acquire new customers, increase hotel revenues, market share and brand awareness while measuring and reporting on brand and property performance, and consulting with internal and external stakeholders.
• Digital encompasses organic and paid search, display/banner ads, mobile, paid social media, website, and email.
• In addition, they will also assist other Field Marketing Managers with tactical support and execution across digital content, website maintenance, regional offers and reporting for their hotels.
• Managing digital marketing programs for Field Marketing program hotels.
• Plan and execute web content, SEO, SEM, Paid Social, Meta strategy for a portfolio of hotels. Support World of Hyatt, email marketing activation for the hotels
• Assist hotels in the development of annual marketing plans and budgets to provide recommendations for spend based on market analysis, current performance metrics and best practices
• Attend property/regional-level sales and revenue management calls as deemed necessary to inform digital plans and execution.
• Understand business needs and competition for properties and cluster regions, developing local marketing objectives, strategies, and tactics to meet owner objectives
• Provide ongoing support to hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix.

Requirements

• 3+ years of experience in Digital Marketing, Media, or E-Commerce, with 6+ months of marketing and developing integrated plans for a global brand
• Excellent interpersonal and written communications skills
• Must be able to function at a fast pace in a service-oriented environment
• Proven ability to impact and work with all levels of the organization
• Build relationships and work effectively with numerous departments at the corporate office
• Ability to travel up to 10%

Preferred

• 2+ years hospitality marketing experience preferred
• Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills, including the ability to handle multiple projects simultaneously effectively and competently and the flexibility and ability to quickly adapt to changes and new technologies
• A passion for technology and digital media, including experience with communicating knowledge of evolving best practices and developing resources to action on web trends
• Ability and willingness to operate in a fast-paced, complex corporate environment
• Participant in DE&I activities and events
• On property hotel experience
• Bi-lingual (English and Spanish)

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match