Federal Field Marketing Manager

Responsibilities

• Partner with sales and marketing leaders to execute integrated account marketing programs aligned to federal civilian pursuit priorities.
• Own the successful delivery of the federal civilian marketing plan, ensuring campaigns and account programs are executed consistently, effectively, and on schedule.
• Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs tailored to named civilian accounts.
• Localize corporate and federal messaging to resonate with civilian agency buyers, procurement dynamics, and mission priorities.
• Collaborate closely with sales teams and GSI/reseller partners to maximize pursuit impact and support pipeline generation.
• Plan and deliver federal-specific events, executive briefings, industry days, and conference presences (AFCEA, ACT-IAC, and similar).
• Use pipeline and engagement analytics to monitor program performance, identify pursuit opportunities, and continuously optimize results.
• Maintain operational excellence across marketing systems and CRM platforms used to track federal pipeline and account engagement.
• Act as a trusted advisor to sales and account teams, helping shape pursuit priorities through data, agency insight, and platform understanding.

Requirements

• 5–8+ years of experience with direct experience marketing to or selling into U.S. federal civilian agencies.
• Proven experience planning and executing account-based marketing campaigns and events that drive measurable pipeline outcomes.
• Working understanding of federal buying dynamics—budget cycles, procurement vehicles, and the role of systems integrators and resellers.
• Strong project management skills with the ability to manage multiple account programs simultaneously.
• Sufficient platform understanding to prioritize which capabilities to feature for which agency mission, including familiarity with AI and agentic use cases.
• Excellent communication and stakeholder management skills, including executive-level briefs and talking points.
• Experience with marketing automation and CRM platforms, plus command of Excel and BI tools for pipeline and program reporting.
• Existing relationships or credibility within the federal civilian ecosystem—agency contacts, GSI/partner relationships, or GovCon marketing community experience—are a strong advantage.
• Comfortable working in a fast-paced, highly matrixed environment requiring both strategic planning and hands-on execution.
• Open to travel - 35-45%

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.