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Empower Brands

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Company overview

Empower Brands is a leading franchise platform encompassing ten world-class franchise brands, including: - Archadeck Outdoor Living- Bumble Roofing- Canopy Lawn Care- Conserva Irrigation- FRSTeam- JANPro- Koala Insulation- Outdoor Lighting Perspectives- Superior Fence and Rail- Wallaby Windows Our mission at Empower Brands is to grow world-class brands by unleashing unwavering determination, devotion, and achievement.
Founded in 2008
Glen Allen, Virginia, USA
185 employees (33 in marketing)
empowerfranchising.com

Salaries

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People

Marketing leadership

Felicia Reeves
Felicia Reeves
Chief Marketing Officer
At the company for 1 year 10 months
Jane Campbell
Jane Campbell
Vice President of Marketing - Franchise Development
At the company for 17 years 1 month
Annika Mitic
Annika Mitic
Director of Digital Marketing
At the company for 1 year 10 months
Katherine Capocelli
Katherine Capocelli
Senior Brand Marketing Manager
At the company for 1 year 8 months

Hiring activity

Open marketing jobs over time

9 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.4% year over year

Funding

0

Audience

Monthly website visitors
4.3K
Month over month-0.9%
Quarter over quarter-33%
Top sourceDirect (46.2%)
Traffic source mix
Direct
46.2%
Search
29.4%
Social
16.3%
Referral
6.4%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

7.1K

12-mo growth

+39%

Monthly growth

+4.2%

Links

empowerfranchising.comLinkedInCrunchbase

Loading insights...

Open positions9 open marketing positions

Director of Performance Marketing

Empower Brands

Richmond, VA (On-site)

$150K/yr - $175K/yrIn-houseFull-timeSenior level5+ years exp.
3 hrs ago

Director of Performance Marketing

Empower Brands

Richmond, VA (On-site)

$150K/yr - $175K/yrIn-houseFull-timeDirector/executive5+ years exp.
8 hrs ago

Director of Performance Marketing

Empower Brands

Richmond, VA

$150K/yr - $175K/yrIn-houseDirector/executive5+ years exp.
16 hrs ago

Field Marketing Manager

Empower Brands

USA (Remote)

$90K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago

Field Marketing Manager

Empower Brands

Richmond, VA (Remote)

$90K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago

Field Marketing Manager

Empower Brands

USA (Remote)

$90K/yr - $105K/yrIn-houseSenior level5+ years exp.
2 months ago
View all 9 jobs

Empower Brands insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2008
Headquarters
Glen Allen, Virginia
Employees
201-500
Flat last 12mo
Marketing team
33
18% of company
11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage Β· Flat headcount last 12 months Β· More mature Β· Recently funded
Trend
2022-12-26 -> 2025-11-24
Headcount (12 months)
+3.4%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4.3K
Month over month-0.9%
Quarter over quarter-33%
Top sourceDirect (46.2%)
Traffic source mix
Direct
46.2%
Search
29.4%
Social
16.3%
Referral
6.4%
Paid referral
1.5%

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
β€”
Reviews quarter over quarter
β€”
Reviews year over year
β€”

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

7.1K

12-mo growth

+39%

Monthly growth

+4.2%

Job openings

Shows open jobs, growth, and role changes.

Main result
6 open jobs
Open jobs trend: +0.5%
Trend
2024-12-01 -> 2025-12-01
Open jobs growth
+0.5%
Biggest role change
sales: 0%
Latest open role
Sales Training Manager

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 2.3 years.

Founder or CEO

Saved founder and CEO profiles.

Scott Zide
Scott Zide
Chief Executive Officer
Russ Jundt
Russ Jundt
President of National Accounts - Residential Home Service Brands, Empower Brands

Marketing team size

Shows saved marketing team size.

33
18% of the company β€’ 11 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Stacy Chan
Stacy Chan
Director, Human Resources and Payroll
Cathy Mcquarters
Director Human Resources and Payroll

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 33.

Marketing leadership

Shows saved marketing leaders.

Felicia Reeves
Felicia Reeves
Chief Marketing Officer
Annika Mitic
Annika Mitic
Director of Digital Marketing
Lara Omick
Lara Omick
Director of Marketing

CMO profiles

Shows saved CMO-level marketing leaders.

Felicia Reeves
Felicia Reeves
Chief Marketing Officer