3 hrs ago
Director of Performance Marketing
Empower Brands
Richmond, VA (On-site)Full time$150K/yr – $175K/yr
Marketing jobs
2 marketing jobs
Marketing jobs in the US
Marketing jobs in the US
Director of Performance Marketing
Richmond, VA (On-site)
$150K/yr – $175K/yrSenior Level5+ years expFull time
Posted 3 hrs ago
Job Summary
Own the development and rollout of Empower’s franchisee growth products and services, align the platform roadmap with brand needs, and lead cross-functional launch and paid-media scaling efforts.
- Translate franchisee and brand needs into platform requirements and product enhancements.
- Build scalable playbooks and operating standards for multi-brand growth.
Job Description
Responsibilities
- Build and Launch the Capability
- Translate the strategic vision into a practical operating model, service offering, implementation roadmap, and franchisee experience.
- Lead platform implementation, configuration, and ongoing optimization.
- Establish the workflows, standards, service levels, governance, and processes required to scale across multiple franchise brands.
- Partner with Brand Presidents, Marketing, Finance, Legal, IT, Operations, and franchisee leadership groups to prepare for launch.
- Support the onboarding of the franchise brands and franchisee accounts.
- Build the capability in parallel with broader organizational hiring and platform implementation timelines.
- Lead Paid-Media Strategy and Initial Execution
- Lead execution across Google Search, Local Services Ads, Display, YouTube, Meta, and other relevant paid channels.
- Establish scalable campaign structures, naming conventions, budget-management practices, tracking standards, and quality controls.
Requirements
- 5+ years experience leading paid-media strategy and execution across Google and Meta.
- Bachelors degree in marketing, advertising, communications, business or a related discipline
- Deep knowledge of Google Search, Local Services Ads, Display, YouTube, Meta, campaign architecture, attribution, and optimization.
- Experience implementing or operating marketing technology, advertising platforms, dashboards, or multi-location marketing systems.
- Experience integrating paid-media execution with CRM, call tracking, landing pages, lead routing, and reporting.
- Demonstrated experience building a new service, capability, operating model, or internal agency function from the ground up.
- Strong change-management experience across complex stakeholder groups.
- Experience selecting, negotiating with, and managing agencies, technology vendors, and platform partners.
- Ability to personally execute campaigns and platform work during the initial build.
- Ability to move between strategy, product design, operations, technology, campaign execution, and stakeholder management.
Preferred
- Franchise marketing experience.
- Multi-location or distributed marketing experience.
- Agency leadership or agency operations experience.
- Experience supporting multiple brands through a shared platform or centralized operating model.
- Product-management or product-ownership experience.
- Experience in home services or another locally driven service category.
- Experience in a private-equity-backed organization.
- Experience scaling capabilities through periods of rapid growth and organizational change.
- Familiarity with franchise agreements, required marketing programs, local advertising requirements, and franchisee advisory structures.
- Experience with speed-to-lead, conversational AI, automated follow-up, or lead-conversion platforms.
Empower Brands
Empower Brands is a leading franchise platform encompassing ten world-class franchise brands, including: - Archadeck Outdoor Living- Bumble Roofing- Canopy Lawn Care- Conserva Irrigation- FRSTeam- JANPro- Koala Insulation- Outdoor Lighting Perspectives- Superior Fence and Rail- Wallaby Windows Our mission at Empower Brands is to grow world-class brands by unleashing unwavering determination, devotion, and achievement.
Salaries
Posted range
$150K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
23 (12% of company)
Median Career Experience
12 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Felicia Reeves
Chief Marketing Officer
At the company for 1 year 10 months
Jane Campbell
Vice President of Marketing - Franchise Development
At the company for 17 years 1 month
Annika Mitic
Director of Digital Marketing
At the company for 1 year 10 months
Katherine Capocelli
Senior Brand Marketing Manager
At the company for 1 year 8 months
Traffic Signals
Monthly Visitors
4.3K
Traffic Source Mix
Search
29.4%
Direct
46.2%
Referral
6.4%
Social
16.3%
Paid
1.5%
Headcount Trend
Current headcount: ~185
Links
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