Field Marketing Manager

Responsibilities

• Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities.
• Evaluate marketing ROI using metrics such as cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition costs.
• Facilitate quarterly local business reviews focused on improving local business performance.
• Help owners align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions.
• Recommend strategic priorities that improve profitability—not simply increase lead volume.
• Support owners and drive accountable to agreed-upon growth plans and execution.
• Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, Paid Social, websites, reputation management, and other demand generation programs.
• Translate complex reporting into practical business insights.
• Identify opportunities, risks, and trends across assigned markets.
• Benchmark performance against comparable franchise locations.

Requirements

• Bachelors degree in marketing, business, or a related discipline
• 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing.
• Experience working directly with business owners or executive-level clients.
• Strong understanding of marketing analytics and business performance metrics.
• Experience facilitating strategic business reviews and presenting recommendations to stakeholders.
• Excellent communication, relationship management, and consulting skills.

Preferred

• Franchise, Home services or multi-location experience a plus
• Agency or client strategy experience.
• Experience working with digital marketing vendors.