Responsibilities

• Lead strategic marketing planning in partnership with U.S. OUs, Segment GTMs, CPEMs, and sales leadership to align marketing priorities, investments, and execution plans with business objectives.
• Drive customer engagement through Microsoft's flagship and cornerstone moments, including AI Tour, Ignite, Build, Frontier Transformation Week, industry events, and local executive engagement programs.
• Develop and execute local and industry-specific engagement strategies, including first-party, third-party, ancillary, executive, and account-based marketing programs designed to increase customer engagement and influence pipeline.
• Partner with sales teams to activate marketing-engaged accounts, translate customer signals into seller actions, and identify opportunities to accelerate pipeline creation and account engagement.
• Provide Voice of the Field feedback to corporate and integrated marketing teams, ensuring campaigns, content, and investments reflect customer and seller needs within the U.S. market.
• Lead executive stakeholder engagement across OUs, supporting customer meetings, executive sponsorship opportunities, industry moments, and strategic customer conversations.
• Manage marketing business reviews, planning rhythms, performance reporting, and recommendations using customer insights, engagement analytics, and business performance data
• Coordinate cross-functional execution across marketing, sales, communications, events, operations, analytics, and world-wide teams to ensure seamless delivery of marketing programs and customer experiences.
• Annual and quarterly marketing planning.
• Flagship event strategy and execution.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• OR equivalent experience.

Preferred

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 6+ years experience in integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work
• OR equivalent experience.