Responsibilities

• Strategy & Program Development
• Build annual and quarterly field marketing plans that raise DataSpring’s visibility in priority market segments.
• Translate growth marketing strategy into audience-specific programs tied to business, brand, and go-to-market priorities.
• Identify the segments, channels, and moments where DataSpring can create the greatest market impact.
• Design programs that carry audiences from awareness through education, engagement, and action.
• Audience & Market Engagement
• Grow DataSpring’s presence with clinician, provider, health system, and other healthcare audiences.
• Develop education and market-facing programs that make DataSpring’s value clear, relevant, and easy to act on.
• Support provider attestation and reattestation initiatives through targeted education, engagement, and communications.
• Surface opportunities for thought leadership, partnerships, events, and webinars that build credibility in the market.

Requirements

• 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline.
• Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences.
• Demonstrated success working cross-functionally with sales, product, and marketing teams.
• Healthcare, health technology, data, or SaaS experience strongly preferred.
• A bachelor’s degree or equivalent experience required.

Preferred

• Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred.