Responsibilities

• Develop and execute regional marketing plans across CELSIUS®, ALANI NU®, and ROCKSTAR® that align national priorities with local sales objectives.
• Identify market opportunities, cultural moments, and activation strategies that support regional business growth.
• Build quarterly activation calendars designed to increase consumer trial, retail conversion, and food service penetration.
• Optimize market investments and activation mix to maximize reach, engagement, and efficiency.
• Partner with regional sales teams and distributor partners to align field marketing programs with retail priorities, account opportunities, and distribution objectives.
• Support food service growth through local sampling programs, partnerships, and targeted activation efforts.
• Provide marketing support for key account initiatives and market-specific opportunities.
• Manage assigned regional marketing budgets, including planning, forecasting, spend management, invoice processing, reporting compliance, and ROI.
• Track activation effectiveness and optimize investments based on business performance.
• Support product forecasting, inventory planning, and resource allocation across the region.

Requirements

• Experience: 3-5 years of experience in field marketing, experiential marketing, regional marketing, or related roles within CPG, beverage, food service, or a related industry.
• Experience developing and executing integrated marketing programs as well as partnering with sales organizations and distributor networks.
• Willingness to travel up to 30% domestically throughout the assigned region.
• Proven ability to manage multiple projects and drive measurable business outcomes.
• Strong strategic planning, project management, organizational, analytical, and problem-solving skills.
• Excellent communication and relationship-building abilities.
• Ability to connect field marketing activity to business performance and manage multiple priorities in a fast-paced environment.
• Self-motivated with strong attention to detail and accountability.
• This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.
• Ability to lift up to 25 pounds and stand for extended periods as needed for activations and events.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services