Marketing Specialist - Field Department

Newport News, VA (On-site)

$59K/yr – $68K/yrMid Level2+ years expFull time

Posted 5 hrs ago

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Job Summary

Own field marketing execution and event delivery, coordinating campaigns, branding, and post-event follow-up across domestic and international activities.

  • Manage field marketing plans, activities, and logistics
  • Align field activities with campaigns, content, and product launches
  • Support reporting, budgeting, and vendor coordination

Job Description

Responsibilities

  • Support the execution of field marketing plans and activities aligned with corporate marketing strategies and divisional priorities.
  • Assist with the planning and execution of tradeshows, customer events, and field marketing activities, including timelines, logistics, materials, vendors, and on-site support as directed.
  • Support branded merchandise and facility branding activities, including coordination of materials, inventory tracking, and documentation in accordance with brand standards.
  • Manages and monitors the company’s online merchandise store/inventory.
  • Collaborate with internal marketing teams to help align field activities with campaigns, content, and product launch schedules.
  • Maintain event-related systems, schedules, and documentation; support basic reporting, expense tracking, and post-event follow-up.
  • Follow established marketing policies, brand guidelines, and procedures to ensure accuracy, consistency, and quality across all field marketing activities.
  • Assists in the development and implementation of integrated marketing plans and strategy.
  • Provide general administrative and coordination support to the Field Marketing Manager as needed.

Requirements

  • Relevant Bachelor’s Degree Required in Marketing, Communications, English, Public Relations or Journalism and 2-4 years of equivalent experience in this field.
  • Travel domestically and internationally up to 20% - 30% of the time.
  • Ability to obtain and maintain a valid driver’s license and passport.

Benefits

  • An interesting and ambitious role in a successful international company. We offer a secure work environment with a comprehensive benefits package that includes major medical, dental and vision insurance, 401K plan with company match, paid vacation and personal days and competitive salary.
Liebherr USA logo

Liebherr USA

Liebherr in the USA was established in 1970 in Newport News, VA. Liebherr operates across the US providing sales and service on behalf of twelve different Liebherr product segments including aerospace, gear technology, earthmoving, material handling, mining, mobile and crawler cranes, tower cranes, concrete technology, deep foundation machines, maritime cranes, components, and refrigeration and freezing.

Newport News, Virginia, USA
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
59.9%
Direct
30.8%
Referral
5.3%
Social
2.3%
Paid
1.6%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
4 (13% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

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