Executive Office, Global Marketing, Brand Strategy & Governance, Vice President, New York

Responsibilities

• Partner with teams of multidisciplinary marketers to drive a deep understanding of brand strategy fundamentals, tools, and ways of working
• Own the development of brand strategy and planning solutions (e.g., narratives, value propositions, messaging strategies, naming guidance) for the corporate brand and businesses across the firm
• Uplevel the brief creation and agency prospecting processes across Global Marketing in service of exceptional creative and strong relationships with world-class partners
• Improve and uphold the design governance process to ensure a unified, One Goldman Sachs visual identity, maintaining the highest brand standards and ensuring adherence to brand guidelines in a range of creative executions across the firm
• Evaluate and evolve the firmwide governance system and brand hygiene standards (for logo use and naming guidance) across the firm, including the testing and eventual adoption of new tools and technologies that drive efficiency and automation
• Developing best-in-class value propositions and messaging strategies for businesses and offerings across the firm

Requirements

• 12+ years of relevant brand strategy experience, including fluency across key strategy disciplines, including traditional brand strategy and planning, messaging and communications strategy, architecture and portfolio strategy, and naming and taxonomy
• Proven track record and developing and delivering brand strategy outputs and governance systems and processes for highly complex businesses that serve a range of corporate, institutional, and individual audiences
• Exceptional communication skills, including the ability to tell the story of the work and its impact coupled with confidence owning a room of senior leaders and stakeholders

Benefits

• Healthcare & Medical Insurance
• Holiday & Vacation Policies
• Financial Wellness & Retirement
• Health Services
• Fitness
• Child Care & Family Care
• Benefits at Goldman Sachs
• Read more about the full suite of class-leading benefits our firm has to offer.