Executive Creative Director

Responsibilities

• Establish and champion the creative vision for Betches’ commercial work, setting a high and consistent standard across branded content, integrated campaigns, social, video, audio, experiential, and emerging platforms.
• Lead the creative development of Betches’ highest-priority client opportunities, particularly for Tier 1 and Tier 2 advertisers.
• Guide teams from initial brief and strategy through concept development and execution, ensuring ideas are original, culturally resonant, platform-native, and aligned with client objectives.
• Push the organization beyond expected or conventional solutions, inspiring bold ideas that demonstrate the full power of the Betches brand, audience, and creative ecosystem.
• Provide clear, actionable creative direction and feedback while protecting the integrity, distinctiveness, and quality of the work.
• Partner with editorial, production, experiential, and other creative leaders to ensure commercial concepts feel authentic to Betches and are executable across platforms.
• Serve as Betches’ most senior client-facing creative leader, building trusted relationships with executive-level clients, agency partners, and key industry stakeholders.
• Lead the creative narrative in high-value pitches, helping clients understand the strategic thinking, cultural insight, and creative potential behind Betches’ ideas.
• Partner closely with Revenue Partnerships to unlock, grow, and retain relationships with Tier 1 and Tier 2 clients.
• Translate complex client challenges into clear, compelling creative strategies and ideas that drive both audience impact and measurable business results.

Requirements

• 12+ years of progressive creative leadership experience within media, advertising, branded content, creative agencies, entertainment, or digital platforms.
• Demonstrated success leading creative strategy and execution for major brands and high-value, integrated client partnerships.
• A portfolio of culturally relevant, insight-driven work across multiple platforms, with clear examples of ideas that delivered meaningful audience and business impact.
• Significant experience leading executive-level client relationships and presenting high-stakes creative work to senior marketers, agency leaders, and decision-makers.
• Deep understanding of branded content, social platforms, video, audio, experiential marketing, and integrated storytelling.
• Proven ability to inspire multidisciplinary teams and elevate the creative quality of work across an organization.
• Strong strategic instincts and the ability to connect cultural insights, audience behavior, client objectives, and creative ideas.
• Exceptional communication, storytelling, and presentation skills, with the executive presence to command a room and build trust with senior clients.
• A collaborative and entrepreneurial leadership style, with the ability to move fluidly between high-level vision and hands-on creative direction.
• Ability to operate effectively in a fast-moving environment while balancing multiple high-priority opportunities and stakeholders.