Email Marketing Specialist

Responsibilities

• Build and format email communications within the organization's email marketing platform.
• Create professional email layouts and basic graphics consistent with established HCFM branding and communications standards.
• Prepare provided copy, images, and other content for effective presentation within email campaigns.
• Set up and verify links, buttons, images, calls to action, and other email elements.
• Manage audience lists, segmentation, and distribution groups.
• Prepare targeted communications for different audiences, including clergy, parents and families, students, teachers, and individual participants.
• Schedule and deploy emails according to established communications calendars and deadlines.
• Proofread and test communications for accuracy, formatting, functionality, links, and mobile responsiveness.
• Coordinate with Marketing and Digital Evangelization staff regarding content, approvals, revisions, priorities, and deadlines.
• Monitor basic email campaign performance, including open rates, click-through activity, and engagement.

Requirements

• Previous experience with email marketing, digital communications, marketing, or a related field.
• Experience using an email marketing or marketing automation platform; experience with HubSpot preferred.
• Familiarity with Canva or similar graphic design tools preferred.
• Strong attention to detail and demonstrated proofreading skills.
• Ability to organize multiple communications, audiences, and deadlines simultaneously.
• Basic understanding of email marketing practices, audience segmentation, and campaign performance metrics.
• Strong written communication and collaboration skills.
• Ability to work independently while following established branding, messaging, and approval processes.
• Ability to maintain accuracy and consistency while working within time-sensitive campaign deadlines.

Preferred

• HubSpot preferred.
• Familiarity with Canva or similar graphic design tools preferred.