Email Marketing Associate

Responsibilities

• Manage and send out email promotions.
• Analyze email performance data, report on data, and adjust strategies based on insights; propose ideas to address problematic trends.
• Manage Guilford’s Customer Club promotions; develop and execute various campaigns to meet or exceed growth goals; adjust strategies as needed to optimize performance.
• Conduct market research to identify email trends, competitor activity, and audience preferences.
• Manage email budget, timelines, and resources to ensure effective execution.
• Collaborate with publicity and campaign managers to support promotions.

Requirements

• Previous relevant marketing experience in a business environment is required. A minimum of five years is preferred.
• Excellent communication, organization, and planning skills.
• Ability to propose, coordinate, and manage multiple email campaigns at once, while prioritizing tasks and maintaining schedules in a deadline-driven environment.
• Ability to handle complex projects and find creative solutions independently.
• Ability to communicate and work well with staff members in various departments, as well as with authors and stakeholders.
• High level of attention to details, including excellent proofreading skills.
• Knowledge of HTML and experience and familiarity with email service provider interfaces.
• Ability to work with computer word processing, spreadsheet, marketing analytics tools, custom database systems, and Canva.
• Ability to understand and work with basic mathematical functions (including percentages).
• Ability to learn and integrate new tasks into position, including learning new software and database skills and being adaptable to evolving marketing strategies and technologies.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid parental leave
• Paid time off
• Parental leave
• Profit sharing
• Vision insurance