Responsibilities

• Manage and optimize all aspects of the Manly Bands retail website, including site merchandising, navigation, landing pages, and content
• Own the site's SEO strategy, including on-page optimization, technical SEO, and content development to drive organic traffic growth
• Partner with the digital marketing team to support paid search, email, and social campaigns through optimized landing pages and promotional assets
• Analyze website performance using tools such as Google Analytics, Hotjar, or similar platforms and make data-driven recommendations for conversion rate optimization (CRO)
• Coordinate with development and design teams to implement A/B tests, UX improvements, and new site features
• Manage product listings, imagery, descriptions, and site taxonomy to ensure accuracy and a best-in-class shopping experience
• Support website build-out for brand extensions such as Rosie Ray
• Monitor and troubleshoot site performance issues, partnering with technical teams as needed
• Stay current on eCommerce best practices, emerging technologies, and competitive landscape

Requirements

• 5+ years of related experience in a relevant marketing or creative role
• Bachelor's degree in Marketing, Communications, or a related field
• Must be available to work on-site at our Lindon, UT headquarters
• Proven ability to work independently and collaboratively within a team environment
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Experience working across digital, social, website, photo/video, and influencer marketing channels
• 5+ years of hands-on experience managing a retail or direct-to-consumer eCommerce website
• Strong working knowledge of SEO best practices, Google Analytics, Google Search Console, and CRO methodology
• Experience with eCommerce platforms such as Shopify, Magento, or similar

Preferred

• Experience with Shopify Plus and Shopify apps ecosystem
• Familiarity with HTML/CSS for front-end troubleshooting and light editing
• Experience working on both desktop and mobile web optimization
• Background in e-commerce merchandising or digital retail strategy