Responsibilities

• Own the eCommerce P&L — revenue, margins, and operating costs
• Build and execute the annual growth strategy and promotional calendar
• Develop bundling, kitting, and upsell strategies to grow AOV
• Identify and launch new online revenue channels and product categories
• Plan and manage paid media (Google, Meta) within firearms advertising restrictions
• Own email/SMS marketing strategy, automations, and content calendar
• Build and execute SEO strategy for organic traffic growth
• Run continuous A/B testing on product pages, landing pages, and checkout
• Build loyalty, referral, and retention programs
• Maintain an accurate, compelling product catalog

Requirements

• 3+ years managing eCommerce operations with full P&L responsibility
• Hands-on Shopify experience (or equivalent platform)
• A track record of growing online revenue — show us the numbers
• Digital marketing chops across paid media, email/SMS, and SEO
• Comfort working within firearms industry regulations (or ability to get up to speed fast)
• Data-driven mindset — you make decisions from dashboards, not gut feel
• Experience managing vendors and agencies to real accountability
• Ability to pass an ATF-compliant background check

Preferred

• Firearms, outdoor, or sporting goods eCommerce experience
• Familiarity with firearms-friendly ad platforms and restrictions
• Email/SMS platform management experience
• GA4 and Google Tag Manager proficiency
• Scaled an eCommerce channel from early stage to $10M+
• Membership or subscription commerce background

Benefits

• Competitive pay
• Full Benefits and PTO package
• Matching 401K
• Exceptional employee discounts
• Free range membership