Ecommerce & CRO Lead

Responsibilities

• Own on-site conversion performance, checkout completion, funnel health, and revenue-per-session improvement.
• Build and manage a prioritized CRO roadmap based on customer behavior, business impact, and testing opportunities.
• Develop and execute statistically valid A/B tests across product detail pages, collection pages, cart, checkout, and other key customer journeys.
• Use analytics, heatmaps, session recordings, and customer feedback to identify friction and develop testable hypotheses.
• Evaluate test results, document learnings, and translate findings into prioritized improvements.
• Balance conversion opportunities with customer experience and Mina Baie’s premium brand positioning.
• Own Shopify Plus performance, stability, usability, and scalability.
• Manage site updates and on-site implementation for product launches, pre-orders, collections, promotions, and merchandising changes.
• Own site readiness, launch QA, inventory display logic, back-in-stock flows, and out-of-stock messaging.
• Prioritize site speed, mobile experience, navigation, site architecture, and technical UX improvements.

Requirements

• 5+ years of ecommerce experience with direct ownership of conversion and revenue performance
• Proven experience optimizing Shopify Plus for a scaled direct-to-consumer business, ideally at $20M+ in annual revenue
• Demonstrated ability to build and execute statistically valid A/B tests at meaningful traffic volumes
• Strong understanding of ecommerce funnels across paid, organic, and retention-driven traffic
• Commercial judgment and the ability to prioritize initiatives based on customer impact, revenue potential, and implementation effort
• Experience managing external agencies and technical partners
• Ability to balance conversion performance with a premium, brand-led customer experience
• Strong project management skills and the ability to lead cross-functional work without direct authority over every contributor
• Strong Shopify Plus knowledge, including Shopify 2.0 architecture, site merchandising, and app integrations
• Advanced Excel or Google Sheets skills for analysis, modeling, and reporting