Sr. CRO Strategist
Acadia.io
Atlanta, GA (Remote)
$85K/yr - $105K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Head of Analytics & Experimentation (CRO & Customer Journey)
USA (Remote)
$125K/yr – $150K/yrSenior Level7+ years expFull time
Posted 9 days ago
Job Summary
Own the metrics and data accuracy for revenue and customer journeys, lead cross-functional experimentation, and convert analysis into actionable recommendations for leadership.
- Own the metrics catalog, dashboards, and cross-department reporting
- Lead the end-to-end testing program and ensure alignment across teams
Job Description
Responsibilities
- Own our core customer and revenue metrics and definitions (conversion, retention, LTV, revenue, and more) and the metrics catalog teams rely on
- Be the final check on data accuracy before it reaches decision-makers
- Translate business questions from leaders into clear requirements, queries, and data models
- Partner with our data engineering team to make sure the data platform captures what the business needs
- Build and evolve reporting and dashboards, starting with our customer journey dashboard
- Own the cross-departmental experimentation roadmap, prioritized by revenue potential, traffic, and funnel drop-off
- Set the standards for how every test is proposed, designed, run, and judged, including a shared intake process and KPI framework
- Instrument the customer journey with the KPIs and data points needed to measure every stage
- Lead all results analysis (statistical significance, incremental revenue, win rate)
- Strengthen incoming test briefs by sharpening hypotheses and success metrics, and resolve conflicts when teams want to test the same page or audience
Requirements
- 7+ years in analytics, BI, experimentation, CRO, or growth analytics, including leading a program or function across multiple teams
- Experience at a high-volume DTC e-commerce brand
- Experience with subscription or replenishment business models
- Strong SQL and hands-on experience with Power BI
- Deep comfort with statistics, funnel analysis, attribution, and measuring revenue impact across multiple data sources
- Proven ownership of a testing program end to end: roadmap, prioritization model, KPI framework, and process
- A track record of strong partnerships across departments (content, lifecycle/CRM, development, design) without directly managing those teams
- Experience creating documentation, processes, and shared resources that teams actually use
- The ability to turn analysis into clear, concise recommendations for leadership, in writing and in person
Preferred
- Experience at a DTC e-commerce brand doing $100M+ in annual revenue
- Health, wellness, or supplement industry experience
- Experience with CRO/testing and analytics tools (A/B testing platforms, web analytics, session recording and heatmap tools)
- Familiarity with WordPress, Shopify, Amazon, Klaviyo, Recharge, and/or FullStory
- Experience partnering with data engineering on a data warehouse or data lake
- Experience building or scaling an analytics or experimentation team
Benefits
- Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
- 80 hours of paid vacation after one year of employment, with additional PTO that grows as you grow with us (tenure-based increases)
- 40 hours of personal days each year for rest, life, and everything in between
- Paid gym membership to support your health and well-being
- 7 paid holidays
- 50% discount on all Dr. Berg products
- Fully remote work with a strong emphasis on healthy work-life balance
Dr. Berg Nutritionals
Dr. Berg's Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. I want to show you how to look and feel healthy and youthful as you lose weight and as you age. To do this we use a program called Healthy KetosisTM and Intermittent Fasting. My goal is to put you in control of your body and your future longevity!I am a health educator specializing in weight loss through nutritional and natural methods such as the ketogenic diet plan and intermittent fasting, supported by low-carb diet tips that make following the keto diet easy and adaptable to any lifestyle.On Dr.Berg.com you’ll find all the health options you need to live healthier and start losing weight like never before. We offer education so you can understand ketosis and keto-approved foods, and enjoy my favorite ketogenic diet recipes. We also have a shop where you can find our recommended supplements, nutritional products, and diet plans to help you get started. Let’s get you going toward the healthiest and best version of you!
Salaries
Posted range
$125K/yr – $150K/yr
Taken straight from the job posting.
CRO median pay in the United States
Most pay falls between $80K and $121K. Based on 110 salaries.
Marketing Team
Marketing Team Size
11 (22% of company)
Median Career Experience
22 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
1.1M
Monthly Google Ads Budget
$20K
Traffic Source Mix
Search
47.5%
Direct
36.5%
Referral
3.6%
Social
11.4%
Paid
0.9%
Headcount Trend
Current headcount: ~50
News about Dr. Berg Nutritionals
Links
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