Director, Conversion Rate Optimization
Siege Media
Chicago, IL (Remote)
$100K/yr - $130K/yrAgencyFull-timeDirector/executive6+ years exp.
9 days ago
CRO Lead (Hands-On)
Los Angeles, CA (Remote)
$48K/yr – $72K/yrSenior Level3+ years expFull time
Posted 21 hrs ago
Job Summary
Own the end-to-end CRO program for two Shopify DTC brands, building and executing the test backlog, briefing and QAing tests, launching winners, and reporting weekly on KPI lifts across conversion, AOV, and revenue per visitor.
- Lead paid funnel creation and on-site/offers optimization
- Own weekly CRO and funnel metrics and collaboration with the founder
Job Description
Responsibilities
- Own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells.
- This is an all-in-one role: you set the strategy and you do the work – building the backlog, briefing and QA-ing tests, launching them and shipping the winners.
- Outcomes (what success looks like) 90-day targets for each outcome are agreed with you before your start date.
- Conversion rate and revenue per visitor rise on both brands – measured weekly by brand (Intelligems, Shopify)
- Paid-acquisition landing pages and funnels that convert – CVR and RPV per funnel (Intelligems, Northbeam)
- Continuous improvement across the website – tests live every week; winners shipped
- AOV and post-purchase upsell take rate rise – AOV (Shopify), upsell take rate (AfterSell)
- No conversion drop goes unnoticed – drops caught and raised the same day
- Key Objectives
- Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first.
Requirements
- CRO Experience: 3–4+ years running CRO programs for Shopify DTC brands is a must.
- Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV – with the data to back it up.
- Funnels: Experience building and testing paid-acquisition funnels and landing pages.
- Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help.
- Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency.
- Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule.
- Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin.
- No issue working overtime or on the weekends if needed. You are passionate about your work.
- Excellent cultural fit as per our values above.
- Excited to play a big role in scaling the company and work closely with the founder.
Preferred
- Bonus points: subscription or pet brand experience.
Salaries
Posted range
$48K/yr – $72K/yr
Taken straight from the job posting.
CRO median pay in the United States
Most pay falls between $79K and $121K. Based on 107 salaries.
Marketing Team
Marketing Team Size
1 (100% of company)
Marketing Roles Posted (Last 30 Days)
7
Recent Ads
Traffic Signals
Monthly Visitors
617.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
15.4%
Direct
10.9%
Referral
5%
Social
42.9%
Paid
12.4%
Headcount Trend
Current headcount: ~1
Links
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