Director of User Acquisition

Responsibilities

• Architect Keen’s Growth Engine: Own the end-to-end strategy and execution for a multi-million dollar monthly budget. You’ll optimize a sophisticated mix of Google Search, Meta, TikTok, and Apple Search Ads, while aggressively testing emerging and experimental channels to find our next big win.
• Drive Mobile & Web Synergy: Optimize the user journey across both the Keen web experience and our mobile app, navigating the complexities of cross-platform attribution and post-IDFA tracking.
• Lead as a "Working Lead": Transition effortlessly between high-level vision and "hands-on-keyboard" execution. You’ll audit account structures, launch high-stakes campaigns, and ensure technical excellence by staying close to the data.
• Drive Measurable Efficiency: Move the needle on Keen’s bottom line by delivering consistent improvements in CAC and LTV/CAC ratios. You will foster a culture of "test and learn," overseeing rigorous A/B testing across creative assets, landing pages, and audience segmentation.
• Cross-Functional Partnership: Act as a strategic partner to Finance and Product teams. You will provide the executive suite with high-clarity, data-backed insights into unit economics, ensuring our UA spend is always fueling long-term, sustainable growth.

Requirements

• 8+ years in performance marketing, specifically within high-volume B2C marketplaces, with a proven track record of managing $1M+ monthly spend
• Bachelor’s degree in Marketing, Business, Mathematics, or a related quantitative field preferred
• Deep, "under-the-hood" expertise in Google Ads (SEM) and Paid Social (Meta/TikTok), along with experience using MMPs like AppsFlyer or Adjust
• The "Player/Coach" DNA: You don't wait for a playbook—you write it. You are a major self-starter who is as comfortable building a complex spreadsheet as you are presenting a 12-month growth roadmap to leadership
• AI-Forward Mindset: You actively use AI tools to automate workflows, optimize creative production, or analyze large datasets to gain a competitive edge

Benefits

• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401(k) matching program
• Lunch
• Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events